2011 Autumn And Winter Underwear Enterprises Are Facing The Pressure Of "Life And Death Pformation".
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The foundation of garment industry, the competitive environment of good industry, the largest textile and apparel consumption market in the world, the absorption of labor force in the textile and garment industry is also crucial to China's construction of a harmonious society. In the long run, textile and clothing will not become a dying industry in China, but an industry that constantly promotes and reinvests itself through the means of marketization.
As a good platform, the capital market will also provide more support for the development of the textile industry.
However, this autumn and winter, the industry and enterprises are facing the pressure of the big environment. Even for many enterprises, they are faced with the pressure of four words -- "pformation of life and death".
I think the Chinese market will not need so many brands in the future.
In particular, what kind of brand can the underwear industry survive in the process of survival of the fittest?
Underwear is known as the "second skin" of the human body. According to its use function, underwear can be classified into "underwear, adjusting underwear (corrective underwear) and decorative underwear (correcting underwear"); some people compare it to a woman's "another kind of love".
fashion
Life.
With the continuous improvement of people's living standards, the choice of underwear for consumers is changing quietly, changing from a single practical type to a diversified one.
The renewal of concept has provided vast space for the development of many underwear producing enterprises. However, the present market situation is also facing severe challenges. How to build up their brand and win the first pot of gold in the future market is a problem that must be faced by the enterprises.
This is a macroeconomic structural adjustment, for the industry is an industrial upgrading, many brands without brand appeal, because the lack of primitive accumulation in the market, the probability of survival will be smaller and smaller.
Maybe in the future, the structure of Chinese clothing brands will be like Europe, and all kinds of brands will be relatively fixed, and how many high-end brands will there be?
brand
How many brands are there?
I think the Chinese market will not need so many brands in the future.
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