The speed of autumn listing is increasing year by year. Affected by the rise in cotton prices at the beginning of this year, the price of autumn wear is also rising. The increase of domestic women's clothing even exceeds the import of women's clothing, an average of 10%, and the increase of individual brands even exceeds 30%.

Some brands even openly indicated that it is difficult to find windbreaker for less than 500 yuan this year.

Miss Mao, who recently visited the women's clothing department in Hangzhou, found that most brands had given up the most striking position of the counters to the newly listed autumn wear. The original scenery summer wear has been pferred to the discount area, and the "5-7 fold" brand can be seen everywhere.

However, the style and thickness of the new autumn clothes are not much different from those of summer wear.

Hangzhou Tower popular fashion ladies in charge explained that today's autumn dress is not the original concept, it will often be divided into several dials. Now it is the earliest one. The styles are mainly T-shirts and shorts, and the temperature at the moment can also be worn.

Of course, the biggest difference between them is the price. Compared with the discount summer wear, the new autumn wear is much more expensive.

"It's hard to find less than 500 yuan on the market this year.

And from the market's first wave of autumn clothing prices, the price is a foregone conclusion.

"The price of homemade women's clothing has gone up, rising at 5%-10%."

The head of women's clothing department of a shopping mall said that in fact, this summer wear has already seen the trend of rising prices.

The price of imported women's clothing is also rising, especially for clothing made in Asia, such as Korea and India, or 5%-8%.

Sports brand is a new wave of collective price surging.

Li Ning Co's latest announcement shows that the price of footwear in the fourth quarter will increase by 7.8%, and clothing will increase by 17.9%. Domestic sports brands such as XTEP and PEAK will also raise their prices.

Sales staff of Lining counters said that although the price announcement of the head office had not yet been formally received, the price of autumn clothing was really high, for example, the price of footwear rose from two hundred or three hundred yuan to three hundred or four hundred yuan, while T-shirts increased from one hundred and one yuan to one hundred and sixty seventy yuan.

Cotton prices have little impact on autumn wear.

Since the second half of 2009, cotton prices have been rising all the way, and the average monthly price of domestic 328 grade cotton has risen to 30732 yuan / ton in March 2011, which is equivalent to 2.4 times the average market price of the 328 grade cotton in China in 2009.

Since mid March of this year, domestic cotton prices have been on a downward track, and have fallen by nearly 4.

Low price clothing enterprises are most vulnerable to cotton price fluctuations, such as cotton underwear, jeans or pure cotton.

Gu Rongxuan, assistant general manager of Hangzhou garment industry, said that the middle and high-end garments are more like composite fabrics than single cotton and linen materials, and the cost of clothing materials only accounts for a small part.

Gu believes that increasing logistics, manpower and publicity costs are the main reasons for raising prices.

On the other hand, consumer demand determines the price changes.

Women's wear Department Manager of a shopping mall in Hangzhou gave an example, which is different from the popularity of natural materials such as pure cotton and linen in the past few years. Now consumers prefer a more refined style, so clothing companies prefer to buy more special fabrics. It is hard to say how much the price of cotton will be affected by the autumn clothes that are often seven hundred or eight hundred yuan or even more than 1000 yuan.

"Market demand is the key factor affecting pricing."

The industry believes that if the market generally can not accept such a price increase, price discount will follow.