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Master's Brand Children's Clothing 2011 Hot Investment

2011/7/29 14:02:00 41

Brand Children's Clothing

Hongkong BNW Industrial Co., Ltd. was established in 2009, which is a diversified enterprise group which integrates the comprehensive research and development, production, sale and trade of children's products. Its headquarters is located in the first international business center of Dongguan Avenue, Dongguan.



After a detailed market survey, the group aims at more than 300 million children's products in China and the huge consumer group abroad, and resolutely first entered the children's products market and launched the "SOSOMI master cat" brand children's clothing.



Grasp the market of children's goods in the East and West from a high starting point demand It has both the profound cultural background of the East and the strong sense of Western modernity. The company has an international standard designer team that can accurately grasp the fashion trend of international children's fashion, integrate children's culture into product personalities, and emphasize the professional and wonderful Collocation Based on popular elements. With the theme of inheriting Eurasian fashion, simplicity and leisure style, most of the design styles embody the innocence and liveliness of children, and fill the gap of modern fashion and casual children's clothing series with avant-garde and personalized expression techniques. From design concept and product The development can bring surprises to dealers and consumers. The children's clothes full of sunshine, individuality and nature show the tastes and connotations of the new generation of children in the design of exaggerating and publicizing and highlighting themselves, so that 3-16 year old urban children can be in SOSOMI master's cat. Children's wear The world finds clothes that suit itself.
  
Brand culture Brand Culture


Brand meaning BRAND IMPLICATION
"Master" represents: knowledge and wisdom
The cat represents: experience, agility, and loveliness.
"SOSOMI master cat":
A positive, lovely and intelligent child image.


Brand vision BRAND VISION
Create the first brand of children's fashion colors.


Brand positioning BRAND POSITIONING
"SOSOMI master cat" is a new generation of children aged 3-16 years old. It is targeted at the global children's consumption field, and leads the children's fashion consumption with fashion, simplicity and leisure style.


Style positioning STYLE POSITIONING
Fashion, simplicity, leisure


Product positioning Products Positioning


Product price: spring summer 69-199 autumn winter 79-189


Product mix:
Male 45%: female 55%
Top 60%: bottom 40%
Fashion series 45%: Romance Series 35%: sports 20%


Product categories: T-shirts, shirts, jackets, cotton padded clothes, down coats, vest, shorts, trousers, trousers, long trousers, short skirts, dresses, woolen products, suits, socks, shoes, hats, bags, accessories, etc.
 

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