With the rapid development of China's economy and the transformation of economic structure, consumption is playing an increasingly important role in driving the economic growth. The important part of stimulating domestic demand is the development of the baby market. Typical "6+1" in China family structure In twenty-first Century, the Chinese baby captured the unprecedented attention of the whole society and family, and decided the important position of infant consumption in a family expenditure.

Today's baby products market has developed rapidly from the original simple supplies such as bottles, diapers and so on to a large variety of products. The new baby products such as baby toilet, safety seat, crawling pad and so on are emerging one after another. Infant swimming, parent-child games, children's photography and all kinds of early education classes are competing.

Again, with China's "post-80s" and "After 90" When the crowd entered the stage of getting married and having children, the 80's mother was now the main consumer force in the baby products market, and this situation will continue until 2025. As the first generation of only child, the 80 generation of young parents grew up under the influence of market economy, globalization and Internet. Their consumption values and values have three distinct characteristics: Advanced consumption consciousness, quality first and price second; impulse consumption is normal.

The growth rate and growth prospects of China's baby market are Beyond all doubt The advent of the era of high consumption in the baby industry has come to light. The fierce wave of high consumption has brought about the rapid development of China's infant industry's nearly trillion yuan consumption market and annual growth of 30%. The rapid rise of the baby industry is also inseparable from the support of the government and industry associations. As the only Shanghai international eugenics and pregnancy baby Product Expo sponsored by the Shanghai population and Family Planning Commission, it has entered the seventh golden autumn period. After the integration of resources and structural reorganization, it has won the injection of the new forces. Shanghai foreign trade business Exhibition Co., Ltd. has 20 years experience in hosting large-scale exhibitions, and has won the support of the Expo Group, Shanghai Modern Service Industry Federation and Shanghai Business Federation.

The seventh Shanghai international eugenics and pregnancy baby products Expo will be held on 11-13 November 2011 to join the Shanghai International Children's clothing and supplies fair. China's only international children's wear brand exhibition will be held in Shanghai Everbright Convention and Exhibition Center at the same time to jointly create the best platform for the global baby enterprises to expand the Chinese market.