Martha &Spencer (Marks &Spencer) grew against the market in the depressed British retail industry. As British older and richer customers could better arrange disposable income and began to show interest in new products, Martha department store announced its seventh consecutive quarterly sales increase.

Besides selling clothing, the family also sells.

He said: "what we see is that people do not want to cancel their summer holidays, so they are reducing some of their expenses, and they are cutting down on outgoing meals."

This allowed Martha to play its advantage in quality food and launched 500 new products in the first quarter of its fiscal year, including a new Italy food series and a healthier diet.

In a paction update report before its annual general meeting, Martha's department store announced that its sales in the UK had increased by 1.7% for at least one year in the first 13 weeks of July 2nd.

"Martha's department store has made good achievements under difficult circumstances."

Belland said his strategic emphasis is on product innovation, as well as expanding online and foreign markets.

He is also committed to improving shop, marketing, logistics and technology.

Belland said: "for us, we sell new products, but we also bring innovation at competitive prices. These strategies are very applicable to us."

Martha department store announced that it was already in operation.

Martha's department store has a history of 127 years, and receives about 210 thousand British customers every week in its approximately 700 stores, and has 350 stores in the overseas market.

The department store said its guidance price for 2011/2012 will not change even though competitors such as Debenhams department store started early summer sales.

Belland said, "we are just following.

The first quarter includes strong sales in April.

In April, sales were driven by warm Easter weather and consumption before the royal wedding. Weaker sales in May and June were promoted by special sales, and sales were two weeks ahead of last year.

Simon Erwin, an analyst at Liberum Capital, a British brokerage firm, said that the clothing market may continue to backlog, making it harder for them to continue to implement higher input prices.

Martha stores say sales will continue to be difficult due to wage pressures and pressure on commodity prices.

Shoppers in Britain are suffering from rising prices, sluggish wage growth, lack of credit, job insecurity, stagnation in the housing market, tightening government measures and rising interest rates.

This has led to a series of recent retail slump and is expected to happen more later.

{page_break}

An industry survey showed that retail sales in June were in the doldrums, which increased by only 1.5% over the same period last year. The demand for expensive commodities continued to be weak, which increased concerns about the growth of GDP in the second quarter of the UK.