In August 2nd, reporters learned from the sources, around "

The dispute between Yao Ming and the "Yao Ming generation" goes back to 10 years ago: in 2002, Yao Ming landed on NBA, and Yao team successfully registered dozens of "Yao Ming" products to the business sector in order to protect his commercial interests.

But they found that

Shanghai shark sporting goods Co., Ltd. is not a Shanghai company. It has no affiliation with Shanghai Oriental shark basketball club. The company's address is in Guangzhou Panyu District.

Since then, the company has become the "Yao Ming enterprise Limited by Share Ltd in Hongkong" and pferred the "Yao Ming generation" to the Wu Hanyun crane shark sporting goods Co., Ltd.

10 years after the "Yao Ming generation" trademark was registered, early 2011

After the retirement of Yao Ming in July 20th, the "Yao Ming generation" trademark infringement dispute was also upgraded from the offline to the Internet platform.

The prosecution's Wuhan cloud crane shark sporting goods Co., Ltd. registered network trademark "Yao Ming generation" general website, Yao Zhi will face new network rights problems.

"The dispute between the two sides of the brand will go from the real trademark to the Internet. If Yao Ming wants to get the trademark back, it will be easier than the real trademark," he said.

An Internet analyst told reporters.

Unlike the one to many trademark registration system, the general website adopts the one to one registration principle and adopts the international practice of first injection. The trademark right can not compete with the domain name right. Once registered, it is difficult to recover it.

Yao Ming is not the first person to lose money because of online trademark. Olympic champion Liu Xiang, super girl Li Yuchun and other celebrities have been snatch the general website.

In this regard, the industry pointed out: "the name itself is a huge brand asset, when such assets into the business sector will release enormous commercial value.

It is the first battle of Yao Ming's commercial war to turn to the commercial arena and recover the lost brand assets.

In fact, the protection mode of "market failure and brand first" has become an important strategy for many enterprises to enter the market. Early pnational corporations often adopt this market access strategy.

In response, the above personages suggest: "enterprises should focus on the protection of online brands, register the general website in batches, and build an online brand protection circle.

At the same time, when registering, companies need to delineate all the general web sites related to their own brand, product brand and service, and build a complete protection circle.