In modern trade exchanges, "exhibition" has been recognized as one of the "most outstanding markets". In the exhibition, people from all walks of life, buyers, sellers, investors and so on gathered together to communicate with each other. They not only made the business, but also investigated the market, got new inspiration, gained new information, and objectively examined their products. At the same time, a variety of benefits were concentrated in a few days, which multiplied the economic benefits and greatly reduced the cost. It is not difficult to see that attending international trade fair is Enterprise products The important way to expand exports is also the best way to internationalize.

However, it does not mean that all international trade exhibitions can achieve the purpose and expected goal of the exhibition, because the international trade fairs held annually in the world are large and small and add up to tens of thousands of them. Different organizers and their different manipulative abilities make the different exhibitions exhibit the quality and level of good and bad. If they do not choose carefully, they will most likely miss the exhibitions which are very bad or inappropriate for themselves, or even result in half the effort or the cost of life and money. Therefore, the choice is the first step to participate in the exhibition. To do this step, we must follow the following points:

1. analyze exhibition information. What needs to be focused on is -
The nature of the exhibition is that the exhibition has been held several times, the scale of the previous exhibition and the number of trade visitors and the situation of the transaction. If the exhibition is a new development project, we should pay attention to the professional and authoritative background of the sponsor, and whether we have the ability to host the exhibition well. Have you hosted any other exhibitions? What is the quality and level? Has the manipulation of the exhibition matured?

The way of publicity and promotion: that is, how the organizer advertised the exhibition. Propaganda object Who is it? What is the investment in publicity? How about feedback from exhibitors and visitors?

Exhibition Reservation: how long does the exhibition need to start booking booths? Do you accept non professional visits? How to apply for the tickets?

Venue conditions: the height and width limit of the exhibition hall? Floor unit area weight limit? Are there any restrictions on volume and lighting and performance activities? Can the exhibitors choose to decorate the booth?

2. explore the views of peers. That is to say, competitors and other exhibitors are aware of the views and problems encountered in the exhibition, including service, booth arrangement, problem handling, and scarce buyers. At the same time, I would like to know the views of the sales agent of the exhibition location or nearby area.

3. choose the sales agent. If you do not have a sales agent in the venue or adjacent area, consider whether your company is likely to find a sales agent in the exhibition location or adjacent area.

4. choose the right time. Is the timing of the exhibition conflict with special holidays or events? Your product Are there any special sales seasons? If so, we should pay more attention to whether the exhibition time is sufficient before the selling season. So that buyers can have enough time to adjust their needs, and their own production line can also cooperate.

5. analyze the research results. After analyzing the exhibition, the next step is to decide whether to participate in the exhibition. Is it a large booth or a small booth? Is it a tour survey, a market research, or a collection of relevant information?