On September 2011 8~10, Wujiang Xinshen group will attend the "2011 China International hemp textile exhibition" held at Harbin Convention and Exhibition Center. The exhibition will be hosted by the China Textile Industry Association and the Heilongjiang Provincial People's government. China's Textile Industry Association, Heilongjiang provincial industrial and Commercial Commission, Harbin City Council for trade promotion and Heilongjiang Textile Association will undertake the exhibition.

Wujiang Xinshen group's four new companies, namely, Wujiang Xinshen Weaving Co., Ltd., Wu Jiangxin Shen Textile Co., Ltd., Wujiang Xinshen Garments Co., Ltd., Suzhou new Shen Ma import and Export Co., Ltd., are exhibiting and the booth number is ALM7-9. This exhibition is characterized by "flax culture". Through the display of the linen product line of Xinshen group, it highlights the situation of the new Shen group's dissemination of flax culture, the creation of linen brand, the creation of corporate image and the linen industry chain construction.

Among the exhibitors, the "Xinshen new Shen" linen fabric has been named the Chinese famous brand product, and has just won the 2010 brand new brand of China's textile and clothing brand, and the 2011 China's "fabric star" quality service award; "linen family &bull", "Ma Yi Fang" is the brand of the domestic sales flax made by the Xinshen group in 2011, and now it is 2011 of the new force of China's textile and clothing. Brand new 。

Wujiang Xinshen Group Co., Ltd. is a textile enterprise facing the high-end textile material market, which integrates the design, development and production of flax products, and realizes one-stop service from textile raw material production to garment export. The company has advanced 19000 units of the British McKay spinning equipment, 480 Italy shuttleless looms, an annual output of 3600 tons of flax yarn, 2011 increase of 2000 tons of flax yarn, an annual output of 5600 tons, weaving of flax fabrics over 12 million meters, and dyeing and semi bleaching finishing of cloth over 3 million meters, with annual production of 1 million 600 thousand flax garments.

Xinshen group focuses on technological R & D and innovation capability. At present, relying on independent research and development, it has 148 patents. Invention patent 2 items, 6 utility model patents and 140 design patents.

"Brand innovation and technological innovation have been the two important magic weapons for Xinshen group to build a complete linen industrial chain." Li Senlin, chairman of Xinshen group, once said, "at present, our technological innovation in fabric R & D has been at the forefront of peers. Brand innovation is the top priority of our industrial chain extension." A highlight of this exhibition is the new linen brand "linen &bull" and "Ma Yi Fang", which will be unveiled at the exhibition.

The flax family &bull, Ma Yi Fang product system covers several series including linen clothing, flax home, linen home textiles, flax decorations. The new linen fabric developed by Xinshen has the functions of moisture absorption, air permeability, deodorization, bacteriostasis and radiation resistance. It also gives natural, environmental and healthy quality of linen products. Correspondingly, the domestic senior designers invited by the new Shen group also injected natural and healthy keywords into the "linen family &bull, Ma Yi Fang" brand concept, which enriched and unified the brand connotation of "linen Shijia &bull".

"The international linen textile exhibition" is to let more friends feel the experience of "linen family &bull, Ma Yi Fang" linen products. Good opportunity "Xinshen group Li Senlin said. During the exhibition, Xinshen will close the distance between linen products and consumers through product experience, interactive quiz, brand display and a series of activities, so that this symbol of luxury and noble products in Europe can enter the lives of ordinary people. "‘ linen family • Mayi Fang ’ the brand dream is to make the new Shen linen products a good brand that the general public can afford to consume, ---MYEFAN Ma Yi Fang," Li Senlin added.

Xinshen group, as the leader of China's green linen, has been committed to building a complete linen industrial chain, realizing the concept of green production and green marketing of flax products and bringing green life into full play, showing the beauty of flax fiber and bringing more friends a green, healthy and healthy life experience.