Reporters learned from Zhengda 2012 Q1Q2 new product conference. Zhengda Will continue to deduce and improve the new fashion life. brand It advocates the integration of internal and external resources to achieve the goal of building the first brand of the new fashion life in China.

Guo Jingqing, general manager of Zhengda brand, said that the new fashion life is neither a sport nor a leisure. It is a new way of life advocated by Zhengda. It is a lifestyle that emphasizes the pleasures of young consumer groups, and advocates fashion, variety, vitality and charm.

According to introduction, Zhengda takes the new fashion life as a subdivision area. market Breakthrough, combined with the needs of consumers, designed to create a youthful vitality, original style of product style, bringing new changes to the domestic apparel market.

Based on adequate market research, this season is launching four major series: campus life, urban life, outdoor sports and comprehensive training. Bold colors, streamlined streamline design, and soft textures, highlight the brand proposition of Zhengda new fashion life.