In the official shopping website of Messi department store, Chinese consumers can purchase most commodities except clothing, bags, footwear, jewelry, household goods, etc., except cosmetics, perfume, furniture, mattresses and small household appliances, which are made according to national laws and actual conditions.

When purchasing these goods on the website, consumers will find that the unit price, freight and tariff of all goods will be clearly marked together on the settlement page. At the same time, consumers can only pay all the fees at once, without fear of hidden charges, and the international delivery service can achieve 100% clear price.

with Guess For T-shirts, for example, the original price is $17.5 per piece, and the price of each item is $10.49 after the discount, if the total price of four pieces is 41.96 dollars. However, according to Messi online, the freight cost is $45.62, and there is a tariff of US $116.64. According to this calculation, if we buy these four clothes, consumers will spend 204.22 US dollars, which is much higher than the local purchase in the United States.

But if we consider the cost of going to the United States in person and the unit price of the Chinese guessT shirt at around four hundred yuan, the advantage of online shopping will appear, and if we buy more pieces, the average freight rate will also decrease.

In addition, the website stipulates that all goods purchased in Messi department store can be carried out in the physical store. Replacement Activities.

　　 Huge consumption power of Chinese customers

Even high freight rates and tariffs do not stop Chinese consumers' enthusiasm for shopping. For this reason, Messi general store is very sure that this is not blind optimism. During the Spring Festival last year, the powerful purchasing power of China's "1000 people" led the US Department stores to see huge business opportunities. "Thousand regiments" as China's largest tour group since its opening to the US, has arrived at the flagship store of Messi's department store in New York. To this end, Messi stores not only celebrates the Chinese year with some lion dance performances for tourists from China, but also presents Messi's "international concession card" and small gifts to them.

Shao Guoliang, the head of the bank's travel agency responsible for reception in the United States, said that the average cost of tourists to other countries in the United States during the stay in the United States was 4000 US dollars, while that of Chinese tourists was 6000 dollars. 1000 tourists counted that the "thousand tours" would contribute 6 million dollars to the US economy at one time.

Not only is the Spring Festival last year, since 2007, the growth rate of Chinese customers visiting Messi department store has reached 50%, not only to the increasing number of Chinese shoppers shopping in Messi, but also the highest consumption amount in Messi. In 2010, the average Chinese consumption in Messi amounted to $200 per person, while the consumption of local customers in the United States was only 30~40 dollars at a time, and the ability of Chinese customers to sweep goods was more than 5 times that of the Americans.

Such a powerful "shopping Legion" is not easy for any businessman to pass away, and it is not only Messi department store that enters China's online shopping market. At the end of June this year, WAL-MART chose Shanghai to set up WAL-MART e-commerce headquarters in China, which is responsible for WAL-MART's global e-commerce in the Chinese market. This is also the second electronic commerce headquarters set up by WAL-MART after the US market.

As early as in 2010, WAL-MART launched the Sam store online testing service in Shenzhen and launched online shopping in Shenzhen. In addition, GAP, the US apparel retailer, set foot in China for the first time last year, and also entered the Chinese market through the form of "first opening online shopping and then opening a physical store".

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Messi's Macy (s) is a joint Department Store Company in the United States, which was purchased by Messi in 1994. Messi's Macy (s) is a famous chain corporation in the United States. Its flagship store is located in HeraldSquare, New York. In 1924, Macy s, Messi's department store, was publicized as "the world's largest store" when it opened on the Seventh Avenue. Messi's Macy s also has 2 National flagship stores, which are located in Union Square and Chicago street in San Francisco.