The theme of the opening ceremony is "opening the artistic life". At the ceremony, the scene with rich artistic atmosphere had to be arranged, accompanied by melodious music, to fully demonstrate the artistic characteristics of UTI brand. It is reported that the U/TI brand was founded in 1989 and originated from French high-end ready to wear. At the beginning, it took "integrating art and fashion culture" as the starting point; Today, on the basis of continuing art, U/TI has evolved into a brand concept advocating "nature, relaxation, full of artistic imagination, and the concept of spiritual life". Just because the U/TI brand itself has a strong artistic flavor, it is not just selling products, but passing on and establishing a lifestyle that integrates people and nature.