Honesty is the foundation of the sustainable development of independent brand, and innovation is autonomy. brand Escalating soul. " This is the loud slogan of the opening ceremony of the Fifth China brand Festival, which has aroused strong sympathy among the participants.

In August 8th, the Fifth China brand Festival, jointly sponsored by China Council for the promotion of trade and brand China industry alliance, opened in Beijing. Cheng Siwei, honorary chairman of the brand China industry alliance, pointed out in his speech: "the Da Vinci incident shows that the enterprises are not honest enough and not confident enough. This is existing in many Chinese enterprises. If the business community wants to change this situation, it must stick to honesty and innovation as the soul."

It is reported that the brand festival will be held in Beijing in from August 8th to 10th in content and form. innovate Through the keynote speech, summit dialogue, awarding ceremony, entrepreneur salon, brand experience, brand trip and other forms, we will focus on the 2011 China's economic hotspots and explore the way of China's brand innovation and development in the "12th Five-Year plan" period to show the image of China's national brand strategy. The organizing committee will also launch the "brand China Award" to commend the outstanding contributions made in some aspect. Independent brand To establish and demonstrate the power of example.