At the recent stage, China's market has witnessed numerous industry credit scandals.

Once upon a time, these foreign brands firmly occupied the advantageous position of the market with unparalleled advantages. Consumers were convinced of the quality and service of foreign brands, and even the consumers who were deeply rooted in the minds of "foreign brands better than domestic brands" were also in the minority.

This "mindless foreign consumption" mentality has allowed many enterprises at home and abroad to see huge business opportunities and begin to enter the domestic market unscrupulously.

However, some enterprises that sell sheep meat and sell dog meat have lost the moral bottom line of production and management, integrity, which violates conscience and earns money from consumers.

Nowadays, the exposure of all kinds of foreign brands' quality and credibility has alerted the consumers who blindly pursue foreign brands, and we should have a clearer understanding of the nature of the market.

The behavior of foreign brands seriously violates the commercial norms of integrity. What is worth thinking about is how to truly implement the concept of good faith management and not repeat the mistakes of foreign brands.

With the increasing frequency of global economic and trade exchanges, domestic and foreign brands shine brilliantly in major industry markets. However, because foreign brands have mature business models and complete brand strategy, they stand out in a short time and leave domestic brands far behind. This explains why foreign brands can always dominate the Chinese market.

The reason behind this is that apart from Chinese people's blind admiration for foreign brands, it is also one of the important reasons why domestic brands fail to win.

Looking at the domestic shoe market, following the imitation, poor quality and poor service is a commonplace issue, which directly leads to the lack of strong core competitiveness of domestic brands. Only by adhering to the principle of integrity, can shoe enterprises establish high-quality brands and remain invincible in the cruel competitive market.

There is no faith in people, but they do not know.

"Big car without a car, no car, why can it be done?" I believe that Wenzhou shoe enterprises have a deep understanding of this, from the crude production led to market expulsion, and then to the world-famous brand manufacturing industry, Wenzhou shoe industry integrity has experienced a new lease of life.

Over the past few years, Wenzhou has gone through a road of credit reconstruction through its own efforts.

In August 8th, Wenzhou welcomed tenth "good faith days" and called for more companies to join the ranks of integrity management.

The development of enterprises is inseparable from the support of integrity. In the fall of foreign brands and the rise of Wenzhou shoe enterprises, shoe enterprises should learn from their experiences and integrate honesty into every aspect of development.

Integrity is the cornerstone of building brand, and quality is the foundation of integrity brand.

Shoe enterprises must give priority to product quality. Only by guaranteeing quality can they gain market recognition, and the most basic commitment to consumers can be realized.

Shoe enterprises should pass on the idea of integrity to all employees of the enterprise, decide actions by thinking, create a good atmosphere for production and operation, and implement every process.

On the market side, shoe enterprises should also actively improve the terminal construction, improve service levels, work out an effective after-sale tracking system, deal with the negative feedback of consumers' feedback timely and correctly, and satisfy consumers' requirements as far as possible. In the event of a crisis of confidence, it is necessary to investigate in depth with the fastest speed and make a reasonable response, so as to build up the image of an honest brand and acquire the users of the market to cultivate more loyal consumers, further expand the market share and enhance the influence of the brand.

Of course, integrity not only depends on the moral self-discipline of enterprises, but also on the perfection of market order.

The government should give more support to laws and regulations, encourage and promote the development of credit management enterprises, so that those who are lucky enough to act in an untrustworthy manner should be punished, with a strong deterrent to ensure the smooth development of the whole market activity.