In summer, the summer discount season has already started.

Since the middle of July, most of the shopping malls have sold the most striking positions of the counters to the newly listed autumn wear. The original summer wear has been pferred to the discount area.

Compared with the discount summer wear, the new autumn wear price is a lot more expensive.

"Judging from the first wave of autumn clothing on the market, the price increase is a foregone conclusion."

A children's clothing brand leader told reporters.

At present, a number of brand clothing dealers have revealed to reporters that the price of clothing in autumn and winter has increased this year, mainly due to the rise in cotton prices and labor costs.

It is obvious that the price of autumn wear has increased by 10%.

Reporters learned that in the past year, cotton prices such as "roller coaster" generally fluctuated.

Last year, the "open market", seed cotton sold only 6.6 yuan / kg, then the price suddenly increased suddenly, the month of the highest over 14 yuan / kg, 10 years ago, the price of 12 yuan / kg level maintained for a long time.

But this year,

Recently, the baby brands such as Li Ying Fang, pig pig and so on have also launched the end of season clearance.

In a pregnant baby brand store in downtown Guangzhou, the reporter saw that the children's clothes were bought 1 pieces, 55% off, two pieces 65% off, and children's shoes at most 65% off.

Coincidentally, the children's clothing counters in the major shopping centers also began to offer discount sales. In the Guangzhou 100 department store, Tianhe department store and other children's wear counters or specialty stores also started the summer discount of 5-7.

Reporters learned that in the infant and child products industry, the highest profit is clothing, health products, toys and other products, basically can reach about 40%, general baby products must go through the factory, dealers, brand agents and retailers 4 links.

As far as children's clothing is concerned, the rate of increase is over 30%. Therefore, the retail price of medium and top grade children's clothing in the market is usually 3~4 times the ex factory price.

Miss Zhang is buying clothes and toys for her children. "It's too expensive to buy at ordinary times. When we catch up with the end of the season, we can save a lot of money when we buy at a discount."

She told reporters.

At present, there are many baby shops in the children's clothing market, and the competition is quite intense. The shops are doing the promotional activities such as the end of season clearance, the ultimate discount PK and so on, believing that they can save a lot of money for their mothers.

Here, children's wear discount is "fight".