The German sports brand Adidas SLVR series will be in late 2012. Global Expand its retail business.

In 2012, the company plans to open new flagship stores in Asia, the United States and Europe, including Beijing, Hongkong, Shanghai, Berlin and Milan.

Adidas brand has launched new retail The mode is to implement the concept of "satellite store" in the main market brand. The brand includes the temporary SLVR store opened in New York in July, the Galeries Lafayette store opened in Paris in August, and the temporary store opened in Dusseldorf in September 2011.

With the autumn / winter fashion exhibition held in December 2011, SLVR series It also develops wholesale business in the United States, Japan, China, Germany, Britain, France, Italy, Russia, Sweden, Denmark, Holland, Belgium and Switzerland.