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Brand Customization Goes To Shopping Mall

2011/8/11 9:30:00 54

Brand Customization Han Square


   The picture shows that in Wuhan International Plaza, a certain brand of men's wear is being tailored to customers.
 

 


People who are overweight and ill proportioned do not have to worry about buying clothes that fit well. Nowadays, more and more clothing brands have launched customized services in many shopping malls in Wuhan, providing tailored clothing brands.


Yesterday afternoon, reporters on the 5 floor of Wuhan Plaza, VICUTU and so on. Men's wear The brand cabinet saw that some customers felt their shoulders were right after they tried the T-shirt, but the small belly stiffened their clothes too tight, while some of the thin customers had a little waistline. When pants and fabrics and sizes are optimized, customers are not satisfied with their legs or hips.


At this point, the waiter provides advice: "we can. Tailor-made Clothes of the same style. " Some customers first looked surprised and then responded, "do you want to add money?" after deciding whether to raise the price, many customers were willing to wait for at least a week to get the fitted clothes.


A number of clothing brand attendants say that customers who have a stomach belly are usually able to pick up their clothes properly. Trousers should be finely tuned according to the size of each person.


Reporters also learned that if the customization plus some personalized elements, the price will be 30% - 40% higher than that of ordinary clothes. In Wuhan International Plaza, CORNELIANI, G&H and other brand clothing can be customized on the buttons of clothes, or you can choose special smoke removes. Fabric Do enough in details.


Clothing executives from several shopping centers said that the custom made garments have been abroad for more than 200 years. These two years began to be popular in Wuhan, especially for men's clothing, with annual growth of over 30%. This is because in the past, many men mixed up with several suits and casual wear throughout the year. Now they choose different types of clothes on different occasions, and pay more attention to the style and personalization of clothing.

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