JOYCE has released a three day 2011 autumn and winter clothing show featuring the latest series of nearly fifty brands and shows up to 100 sets of complete show costumes.

The event was held in The Pawn, Wan Chai, a historic romantic three storey building that evolved from an ancient pawn shop.

The site separates men and women from garments and accessories, bringing together JOYCE iconic brands, such as Alexander McQueen, Dries Van Noten, Dsquared2, Alexander Wang, Balmain, Jil, Wang, and some new brands, such as "Yichang" and "Xiang"; the venue also specially displays a series of luxurious fur fur and fur.

Many of these brands and costumes will be on sale at the JOYCE store in China World Trade Center, Beijing, which opens in autumn.

In order to maintain the Chinese cultural implication of the building, special workshops are arranged to convey Chinese culture this day, including demonstrating how to make dragon whiskers.

In addition, there are some special services in the activities, including shopping consultants, lengthways sedan service, ordering bouquet and a paper-cut art with 50 years of experience.

More than 165 stylists from Hongkong and Mainland China participated in the exclusive event, including the sociologist Lumen Kinoshita Amy Zhang, the famous actress Hilary Tsui of Hongkong and other important personalities.