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2012 Beijing Clothing Exhibition Across The Precipitation: Self Perfection

2011/8/12 11:47:00 114

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2012 Beijing Fashion Show Crossing

Through 20 years, through continuous adjustment and improvement, today's CHIC is more mature and confident.

Crossing is a process, and in this process, CHIC is more than just a spectator. As time goes by, more often than not, it is a positive activism. In the process of traversing, it will go out of nowhere, innovate continuously, and maintain its vigorous vitality all the time.

After many years of development, Chinese garment enterprises have gone from simple

Processing and manufacturing

We have developed to the stage of brand building. However, we still can not achieve a qualitative breakthrough in the development of more innovative, creative and value-added products.

Especially since the 2008 financial crisis, as a traditional labor intensive industry, China's textile and garment industry has been increasingly intensifying due to the rising cost of labor and raw materials, low brand value and fierce market competition.

In such a big environment, in the overall upgrading process of China's garment industry, CHIC has made a comprehensive innovation in its timely manner. The positioning of CHIC is not only confined to commerce but also from value to platform.

In fact, CHIC has been constantly adjusting: for example, in the exhibition strategy.

CHIC concept

Guide and influence the brand, focus on the fashion and multi-functional characteristics of the product, and further create the most forward-looking information intelligence, business opportunities, exchange and sharing fashion brand image in the fashion industry, and guide and promote the brand development enterprises to further develop their creativity and creativity, and then promote the deep development and all-round integration of the Chinese and foreign garment industry and fashion related industries.

Today's CHIC is gradually upgraded from the foundation of "business platform", "fashion platform" and "communication platform".

Integrate the related fashion elements, cross boundary integration related resources, inject "fashion", "appreciation", "participation", "excitement", "richness" and "interaction" and other emotional factors to make the exhibition full of passion, vitality and sense of experience.

Brand new

Upgrade service

Through the brand promotion, cooperation and communication, business docking, information exchange, trend trend, international cooperation and a series of omnidirectional functional services, navigate the new stage of CHIC.