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Walking Shoes: The Popular Elements Of Europe And America Are Successfully Propagated In China.

2011/8/12 14:05:00 68

Shoe Industry Shoes

Recently, domestic footwear industry There has been a matter of great concern to the industry. vibram Brought to China. The five toe shoes, which was once rated as the ten innovation and invention by the US Time, originated in Italy. It is designed with five toes separated from each other. It is like a "glove" prepared for the sole of the feet. It allows the toes to move more freely. The material is made of soft rubber, which is suitable for human movement characteristics and makes the wearer feel like walking barefoot. This popularity fashion How did the market develop in China after the introduction to China? How did the market react?

"This is a perfect fusion," the head of the walking class told reporters that after the five fingers shoelace came to China, its fashionable appearance, humanized design and healthy concept were favored and sought after by many consumers. The market with consumers is a way to create wealth. While walking shoes, the five fingers shoes attract the attention of consumers, but also attract the attention of many investors. At present, in many places in China, there are already many agents of five step shoes, and this "proxy wind" will continue to continue. The concession of the five fingers shoes will shine brilliantly in the Chinese market.


The successful experience of Wuyi shoes has also benefited from its strong enterprise strength, advanced management concepts and the marketing concept of keeping pace with the times. According to the briefing, the operation headquarters of step shoes class five finger shoes is a modern enterprise specializing in the production of five toe shoes and shoe replacement, which integrates development design, manufacturing and sales service. In order to quickly seize the Chinese market, the operation headquarters of the Wuyi shoes office has adopted the international brand management method to provide perfect service for the global partners so as to ensure the long-term interests of the partners. In addition, walking shoes, five fingers shoes are direct investment projects, rather than traditional brand agency cooperation. The company headquarters adopts advanced production management system, concentrates on mass production and centralized distribution, so as to reduce the circulation of intermediate links. Products directly from manufacturers to consumers, cut off the multi-level business partners in traditional business operations, so that products can have higher profit margins and more competitive market prices. This is not a common investment project.


The enterprise leader of step shoes class five fingers thinks that "this is only the first step". Because the popularity of the five fingers shoes is not only an innovation product's popularity, it is a new development direction of a profession, a new milestone of a profession. The popularity of Wuyi shoes has changed the phenomenon of serious homogenization in China's footwear market and opened a new chapter in the footwear industry.

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