August 15th, August 13th, in line with the re launch of the "JustDoIt"

In August 13th, James came to Chengdu to begin his 2 day journey to Chengdu.

On the afternoon of August 13th, Lebron - James came to Chengdu Nike store and released NikeAirMaxAmbassadorIV.

This is a brand new outdoor basketball shoe in Lebron's signature shoe series.

Basketball has a wide range of participation in China, and outdoor basketball has a high demand for the wearability of the shoes. At the same time, basketball shoes need to provide more comprehensive support for the players.

And the birth of NikeAirMaxAmbassadorIV is based on the most advanced outdoor basketball shoes innovative technology, a positive response to the needs of players.

NikeAirMaxAmbassadorIV is another new product developed on the basis of the existing advantages of Ambassador shoes, especially the NikeZoom air cushion equipped with its front palm and the MaxAir unit at the heel perfectly, so that the shoes are lighter and the shock response is more rapid, so that they can effectively cope with the impact.

In addition to the technical characteristics of high performance basketball shoes, NikeAirMaxAmbassadorIV also has a fashionable appearance design, especially the story and the details on the upper, creating a real signature experience for consumers.

Lebron James hopes that NikeAirMaxAmbassadorIV will enable Chinese fans and players to enjoy the fun of summer outdoor basketball better and provide strong support for their excellent performance on the pitch.

Lebron James "basketball night"

In August 13th, Lebron James appeared in Chengdu Nike post gate basketball park, and spent 1000 days with the fans on an endless summer basketball night.

At the scene of the event, the wonderful DJ performance and fashion show ignited the whole basketball park heat, and Lebron James's arrival was a detonation of the scene atmosphere.

Lebron first watched the KingoftheCourt finals and awarded prizes to the champion team.

Subsequently, the "basketball attack" summer basketball tournament Chengdu team U19, U22, U25 champion team captain appeared on the pitch. Lebron encouraged them to go all out to catch up with the dream and win the game in the "Nike sports convergence" champion battle held in Shanghai later.

At the scene, Lebron also joined the 2 lucky fans in the PK team of the Chengdu regional Championships to learn the basketball skills and upgrade the scene.

After the wonderful basketball interaction, Lebron "upgraded" to join the jury to evaluate the champion for the dunk contest. The Chengdu dunk of the dunk also let Lebron repeatedly score a high score.

Finally, Lebron presented the award to the outstanding Chengdu ball players, and encouraged all the players present to stick to their devotion to basketball and insist on giving full play to basketball until they achieve victory and fulfill their dream.