Praised by the market as "China's most profitable casual wear brand". Semir The 2011 Annual Report is released today. In the first half of the year, the company achieved operating income of 3 billion 9 million yuan, an increase of 36.64% over the same period, and a net profit of 437 million yuan to shareholders of the parent company, an increase of 29.83% over the same period last year. The company said it will further expand its channels in the second half of the year to enhance product development and research. Marketing Innovation To maintain the leading position in the industry.

In the semi annual report, Semir said that after its successful listing in the first half of the year, the popularity and influence of its brands have been further improved. Its brand name "balbala" has been identified as "China's well-known trademark" by the state trademark administration. In addition, marketing channel Expansion has also been more successful, and the average unit price has increased year by year.

A long-term concern about casual clothing marketing professionals told reporters that in the first half of the Semir brand "what TEE" creative campaign and Barbara brand "play not the same" promotional activities are impressed by him. In addition to these activities cover Traditional media and portal websites also creatively cooperate with new children's online community, video website and cinema line, which shows that Semir's marketing team's innovation and observation ability are very strong.

In terms of channels, many brokerages expressed optimism. Galaxy Securities is expected to rely on the first tier cities to increase its layout and extend to the three or four tier cities. Semir brand is expected to maintain its opening speed of 700-800 a year in the next few years.

National Bureau of statistics data show that in addition to sports sub industry, the fine industry in China's clothing industry has maintained a good growth in the first half of this year, the total retail sales of clothing shoes and hats and needles textiles increased by 23.9% over the same period of 1-6 months. Attract investment Negotiable securities It is believed that from the next 1 to 2 years, the growth of fashion and leisure industry is more obvious than that of business casual and formal dress, and the space in the medium and long term is broader.