RafflesPrivato Shanghai Xintiandi fashion shop is opened by Donghua Raffles and the famous commercial real estate group Ruian Real Estate Development Co., Ltd., to explore innovative school enterprise cooperation projects, aiming to provide a new platform for the original designers to push the works to the market, linking the new designers with the ultimate customers to achieve business value.

Raffles, known as a famous Asian design school in Donghua, has been an important base for cultivating indigenous designers in China for 17 years. It is an important base for cultivating new designers in Asian design. Ruian real estate's "Xintiandi fashion" shopping center has been positioned as a platform for nurturing the rise of Chinese design force at the beginning of its establishment, and has helped the Chinese local designers to go to the world stage.

The two goals coincide. The two sides' original design and brand cooperation of RafflesPrivato Raffles students is an innovative cooperation between the two sides for the same vision and win-win situation.

As the center of Shanghai's business and fashion, the new world is the most effective commercial area focusing on fashion and fashion. The new fashion RafflesPrivato will also attract the attention of fashion people and related industries and become the best stage for designing new generation display talents.

Donghua University - Raffles International Design Institute, founded in 1994 by Donghua University and the famous Singapore Raffles School of design in the Asia Pacific region, has been renowned for its excellent innovative design education in the Asia Pacific region for 17 years.

Donghua Raffles "fashion design" major has trained a large number of outstanding design talents, and emerged famous local original designers such as Li Hongyan and Jiang Ling.

For many years, the fashion design department has won many awards in various design competitions, including the Asian Youth designers competition, the China Cup, the Crowbar design award, the Beijing Olympic Games badge design competition and so on.

In addition, outstanding Raffles scholars also designed uniform for 2010 Shanghai World Expo Shanghai Pavilion, Hotel Indigo Shanghai On The Bund and so on.

Founded in 1990, Singapore Raffles group is the largest professional pnational education group in the Asia Pacific region.

The school network covers 35 major cities in 15 countries in the Asia Pacific region, including Australia Sydney, New Zealand Oakland, Singapore, Thailand Bangkok, Malaysia Kuala Lumpur, New Delhi and Indonesia Jakarta, as well as China's Beijing, Beijing, Beijing, and other cities.