Donghua University, Raffles International Design Institute, fashion marketing department, ushered in the "The Source" campaign manager Brian Smith's communication strategy lecture. The wonderful lecture gave students a full appreciation of the media planning art of many boutique boutiques.

In a lively lecture, Mr. Brian Smith showed the mission, concept and activities of the "The Source" company for students, and gave a detailed analysis of a series of classic cases in organizing, coordinating and promoting activities. After that, he gave a comprehensive analysis of the steps of a multi brand fashion store media program, including goals, objectives, target audiences, input plans and schedules. Brian Smith focuses on the key performance indicators and the necessary ways to evaluate communication plans.

After the lecture, many Raffles students in Donghua launched a heated discussion on the media and public relations of different types of activities. Through a few hours of communication, the students further understood the brand mission and concept, especially for the brand fashion communication strategy. The students were more enlightened and closer to the successful marketing career in the future.