Recently, the sound of "sports boom" has again become a hot topic in the society. brand Fourth quarter Order-placing meeting Look, shoes Products may increase by 7% to 10%, and clothing prices will rise by about 17%. The rise of these prices will ultimately be reflected in the earnings reports of these shoe companies, which will inevitably lead to a new round of industry reshuffle.

It is reported that at present, some well-known domestic sports brands have already felt this price wave, and the stock price appears repeatedly diving phenomenon. In the face of such market changes, Wang Jing, deputy general manager of marketing of expensive birds, talked about his view. He thought, "the impact of price increases on the three or four line market will be more obvious, because consumers in these cities are more sensitive to prices, and the foundation of domestic sports brands is in the three or four line market. Whoever can stand steadily can enjoy the fruits of this round of shocks."

At the end of the 2012 spring and summer product order meeting, the company did not announce the specific increase in the overall price of the product, but according to some agents, "there is a certain increase, but not much." Guirenniao Chen Zongrong, director of the footwear development center, admitted that the price system will be adjusted, indicating that enterprises will try their best to digest the cost of rising prices internally. It may be that the price increases are not large. The terminal sales of expensive birds are not affected by this wide range of price adjustment. The enthusiasm for orders before dealers and agents is still high, the number of orders increased by 4% over the same period last year, and the total volume of orders still increased by more than 30%.

However, many people in the industry say that the increase in prices will speed up the adjustment of the industrial structure and urge the enterprises to change their management mode. Some people believe that the wave of "rising" will speed up the reshuffle in this field. It is believed that only by finding a suitable mode of intensive development can enterprises gain a firm foothold in the market economy, and be able to remain invincible in the face of competition at home and abroad.