Haier brothers children's wear is a project led by Haier brothers animation industry operation Department of China Haier group and Huarong group. And this project mainly includes Haier brothers brand of children's wear, children's shoes, stationery, toys, home textiles and other products.

Adhering to the common concept of "common prosperity, symbiosis and win win", Haier group and Huarong group cooperate with each other to fully enter the children's products industry, aiming to achieve the first brand of Chinese children's clothing and promote the rapid development of China's children's products industry. The brand of Haier brothers is based on the cultural needs of the nation and the nation. It takes the revitalization of China's national industry as its responsibility, and advocates sunshine, health, courage, wisdom and happiness. Through education, we cultivate children's independence, self-improvement, health and happiness, and culture throughout the products. We hope to have a positive and positive impact on the next generation, and to achieve the national feats of spancending commerce and culture through the first brand of Chinese children's products.