Lining has always been very interested in China. In China, there are not many brands that can compete with international brands in the clothing industry, especially in recent years. Some people say that some people are worried about what is going on. Just recently, I had the opportunity to take part in the Lining MIX campaign and see what Lining was changing.

The Lining MIX series shoes, which were first launched in DEAL in City, can be said to be no longer simple sports shoes as before. They are more like a pair of creative tide shoes. The biggest idea is that they are made up of three separate parts, mesh support sleeves, inner boots and integral midsole. It's a pair of leisure sports shoes with three parts that are completely independent and can be combined together. MIX used the principle of Falcon buckle in Chinese ancient woodworking technology, and each component could be firmly combined without using any device or adhesive. Combined with the concept of triangular mesh support in modern architecture, the mesh support sleeve was designed. The flexibility and abrasion resistance of TPU material were very good. It could be embedded into the groove of the middle floor to form a strong cage structure, and put the lightweight interior boots in. The overall feeling was very Chinese, which made people unable to recall the landmark building of the Olympic Games, the bird's nest.

The reason why it is more like a pair of tide shoes is not only the appearance and color, but also a new selling concept, because the three parts of MIX will be sold separately, with different colors and materials, so that consumers can have more choices and give full play to their creativity. This is also the reason why these shoes are called MIX. It is estimated that the popularity of Lining among consumers will soon be able to see the MIX which is full of personality and easily recognized. And the blue and pink two 240 pairs of limited colors released on the same day will definitely be a beautiful color of the pair of Mashup shoes.

Lining's make the change gave me a feeling not only in design but also in culture. It is also thinking about cultural MIX. This new shoe issue has invited many world-class people to come to the discussion of shoes, and this kind of scene may be more likely to be seen in some familiar brands, such as Japan's top trend shoemaker Atmos main person Hommyo, the famous trend brand Gourmet founder John Buscemi, the famous shoe magazine Shoes Master chief editor Issei, their arrival is not a simple gimmick, more let the world know the trend of China's trend, then China's economic development platform, so that China's brand is recognized by more people in the world, this contact will have many substantive leaps, maybe the next limited edition is lining lining. It's like the two MIX, the mixture is not the only color.