Yesterday, Prince Taizong group launched its fifth animated movie "Dragon King's Galaxy adventure" in the Taizi dragon fashion industrial park of Jiangdong new town, Xiaoshan, Hangzhou. Insist on "burning money" to do anime. business men What is the significance for the main garment enterprises?

　　 It is understood that the use of animation industry to develop new growth points of clothing enterprises are increasing.

Zhou Sibang, director of the animation division of Tazi long, told reporters. Dragon Prince The image is designed by Momoka Kazumiyuki, the famous Japanese cartoon image designer and the father of salty egg Superman. The images of "Prince of dragon" are basically the same in the five animated cartoons. In addition to cartoons, the Dragon Prince will also enter the industry of toys and online games. Zhou Sibang said that in the future, "Dragon Prince" will introduce some small games, such as Kaixin, which are easy to operate, and will also land Apple's "App store".

Why is a clothing company so keen on "burning money" to make anime? "Yan Wei, the director of the Galactic Adventures of Dragon Prince", says that this is mainly due to the added value of clothing. "Now the clothing enterprises, long ago not to fight the price, that will go to a blind alley, but value the cultural added value behind the clothing."

Yan Ming has participated in a IBM activity, and the organizers are distributing them at the scene. Hat Many people have to print IBM logo. "This is the value of culture. In fact, many garment enterprises begin to combine clothing with culture. As far as I know, many enterprises are also doing animation, which is different in form. For example, some enterprises are "Big Bang", such as "Kung Fu Panda", "Transformers 3" and so on; others are looking for animation companies in China to do animation works; others, like us, have specialized in cultural companies.

The Chinese costume (000902) that borrows Transformers 3 is the US group. In the movie which was just released soon, the actor's costume from the beginning was the MTEE of the palace pattern. Moreover, in the first 5 minutes, the hero appeared on the screen with this appearance, creating "the longest time of product implantation" in Transformers 3.