If Zara and H&M first came in, there were still many fans to queue up in the night to sweep the goods mad. Now, "fast fashion" has been in Hangzhou for more than three years. GAP Should it be a lot easier? Yesterday, Yintai shop announced that the first GAP store will be located on the first floor of Yintai store, with an area of about 1000 square meters, next to H&M. At present, a seal plate has been erected on the periphery, and the decoration is scheduled to start this week. The opening time is scheduled for December this year.

　　 Fast fashion The big three will fight the Hangzhou city.

At this point, ZARA, H&M and GAP have gathered in Hangzhou City, which means that the top three apparel retailers in the world, Spain's Inditex group, the US GAP and Sweden's Hennes&Mauritz, have all taken root.

At present, GAP only owns a private flagship store in Ho Ho Ho, so it will choose to accept it, and I believe it is quite acceptable for the fast fashion acceptance rate.

In the three years since fast fashion entered Hangzhou, ZARA and H&M achievement They are doing well. The annual sales of ZARA stores have exceeded 100 million yuan, and the growth is quite stable. The performance of UNIQLO is among the best in China. The speed of horse race is quite fast. For GAP, it will probably be more passive.

GAP will open at the end of the year.

Compared with the strong sense of fashion of ZARA and H&M, GAP is obviously more plain. It is good at making casual casual clothes such as jeans, khakis and T-shirts, and has traces of comfort in old America.

"Customers enter any GAP store in the world and find the most suitable jeans for their personality and body shape", which is promoted by GAP when promoting its brand.

According to Yintai shop, the newly opened shop will sell Gap series of brands, including Gap, GapKids, BabyGap, GapBody and other clothing and accessories, and believe that casual wear will be a large proportion of commodities.

Shops will be divided into fashionable men's wear man, women's wear woman, children's kids and baby baby four areas, men's T-shirt price range from 50-200 yuan, women's jeans ranging from 150-500 yuan, 299, 399 is the main price of its jeans, and ZARA, H&M price is almost the same, however, compared with no baby clothing ZARA, H&M, GAP baby area should be more attractive.

How will GAP make waves in the field of e-commerce?

When GAP decided to enter the country at the outset, there were fans who wanted to see if the cooperation between GAP and Valentino would suddenly appear on the shelves of the mainland. At the same time, they were more concerned about what kind of storm the GAP would cause in the field of e-commerce.

Last year, GAP worked with Groupon to refresh the best sales history of Groupon in one fell swoop. Even once the website server was paralyzed, it sold more than 30 thousand discount coupons in an hour, and sold 441 thousand coupons. This amazing sale is a envy of our peers.

It is reported that GAP has opened its own stores in China, and the online shopping website has already started operation and provides free delivery service to the whole country. The price of the products is the same as that of the stores. Therefore, despite the fact that the shops have not yet opened, a group of guests have already bought GAP products.

At present, GAP has revealed that Internet sales are "in line with expectations". However, when the number of stores is increasing, GAP is likely to seize the market through e-commerce platforms.