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The Universiade Will Blow The Assembly Of China Sports Brand.

2011/8/23 15:12:00 42

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Chinese table tennis players wear 361 degree sportswear.

Foreign beach volleyball players wear 361 degree sportswear.

Foreign athletes wear 361 degree sportswear.

Foreign shooters (right) wear 361 degree sportswear.

Chinese gymnasts are wearing Lining sports uniforms.

In recent years, especially after the 2008 Olympic Games in Beijing, the sportswear and footwear industry is no longer the dominant position of international sports brands.

Sports

More and more trademarks, Lining, Anta, Kappa, PEAK, 361 degrees...

More and more domestic sports brands are active in the public view. From sponsoring popular sports events to inviting famous athletes from home and abroad to speak, the strong rise of domestic sports brands is changing the pattern of foreign brands monopolizing the market, which is most vividly reflected in the Universiade in Shenzhen.

In this college sports meeting, the international brand is still in existence, but the Chinese national brand is overwhelming.

The Chinese brand represented by 361 degrees has almost sponsored the clothing of most countries, and the Universiade has sounded the assembly number of China's sports brand.

Domestic brand "win" Universiade

According to incomplete statistics, Chinese brand sponsors

representative

The group reached 32, accounting for more than 20%.

Chinese brands played a beautiful breakout in the Universiade in Shenzhen. They broke through the monopoly of European and American brands in one fell swoop and became a different scenery in the Universiade.

The following table is sponsored by Chinese brand.

Brand countries

361 degrees 16 Bulgaria, Belarus, Sweden, Czech, Holland, Mongolia, Poland, Singapore, Serbia, Germany, Italy, Philippines, Jamaica, Lithuania, Switzerland, Belgium

Jordan 2 China Russia

PEAK 3 Uruguay, Serbia, Africa

XTEP 3 USA, UK, Korea

Merck 3 Slovenia, Ireland, Kenya

Adi Wang 3 Norway, Hungary, Panama

Lu You 1 Spain

Shanghai ice dress 1 North Korea

Take advantage of the Universiade promotion period

Buy sports clothes quickly.

Some time ago, Lining, Anta, 361 degrees and so on.

motion

The order will end in the fourth quarter of 2011. After the meeting, the major brands will announce the new round of price increase from the fourth quarter. The footwear product will increase by 7%-10%, and the clothing price will rise by about 17%.

Recently, when visiting a number of sports brand stores in Baoan, reporters found that many stores still had promotional information such as "welcome to the Universiade, big sale", "buy one get one free" and "clearance 70 percent off".

In the new sports cycle of the Universiade, the Universiade is bound to lead to a new wave of sportswear sales. Therefore, even the major domestic sports activities

brand

Faced with the dilemma of declining profits, in the Shenzhen market, with the east wind of the Universiade, in order to seize the market, the domestic sports brand continues to maintain a discount sales promotion trend.

But how long will this "price cut" last?

It may be hard to say that after the "Universiade fever". After all, behind the emergence of the domestic sporting goods industry, it is impossible to conceal the fact that profits are slipped. Chinese sports shoes and sportswear manufacturers will face a severe day in the future.

Manufacturers are also trying to make a profit with all kinds of games, but now they are in trouble because of the excessive expansion of their retail and wholesale business, which makes the sales of domestic sports brands in future have variable.

Reporters learned that in Baoan, most of the domestic sports brand stores salesmen said that at least not yet received the price adjustment notice, but almost invariably believe that this year's price must be higher than the same period last year, a well-known sports brand salesperson told reporters, "anything has gone up this year, clothing is no exception!"

You see, (she pointed to a pair of black running shoes), this is the new model in August, which is 50 yuan more expensive than the previous ones.

She also "reminded" reporters, "take advantage of the discount to buy it quickly, or immediately increase the price."