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Yang Zhaohua: The Curve Of Smile Is Warped Up.

2011/8/25 11:47:00 55

Yang Zhaohua, President of China Household Textile Industry Association

"At present, the focus of the development of the home textile industry is to seize the two ends of the smile curve, that is, design research and development and channels, which are the two contents of brand building, and also the key points for China International Home Textile Exhibition."

Yang Zhaohua, President of China Textile Association, said in an interview.

Innovation and innovation

After years of training at the China international home textile exhibition, the exhibitors and the exhibitors have changed dramatically over the years. They are constantly innovating in the exhibition with the concept of "home textiles". The brand designers also take the determination of "trying to compare with heaven" in the exhibition, constantly breaking the tradition and striving for product innovation.

It can be said that part of the contribution to the prosperity of home textile design should be attributed to the 8 years' persistence.

Home textile design

Competition.

This year, the home textile design competition has adjusted the schedule, and can even be said to be reform -- divided the competition into 3 professional sub divisions, and then carried out the final.

Yang Zhaohua said: "this fully mobilized the enthusiasm of industrial clusters and made it play an important role."

In addition, this year's original works are more thoughtful. Compared with the straightforward way of expression, this year's works are more artistic and visible, and the overall level has improved.

Yang Zhaohua said that the design competition is in essence a solid foundation for the development of industry.

China international home textile exhibition is an organic link between trade platform and brand channel construction.

In order to expand the scope of invitation for traders, organizers visited professional markets, department stores and wholesalers to increase investment in publicity and guide enterprises through integrating upstream and downstream resources.

Extended product

To meet consumers' one-stop procurement needs, and truly open up effective channels.

Responsibility improving quality

Speaking of the differences between Chinese and foreign products, Yang Zhaohua said: "at present, there is little difference between the production of home textiles in China and the European and American countries in terms of R & D and the frequency of new product launches. The real difference arises from the idea that European and American enterprises are starting from customers, what the market needs, what they produce, and formulating research and development plans according to their needs; and Chinese enterprises are starting from themselves, and what they want to promote to the market.

In addition, we have not enough guidance on the way of life of consumers, and the domestic market lacks a number of advanced brands that can guide consumption. "

If you want to create a smile curve, you should also focus on improving the internal quality of the product.

Yang Zhaohua said: "

Home textile industry

It shoulders the responsibility of improving the quality of people's lives, so its functionality is very important.

It is not enough for home textile products to stay at the level of changing flower pattern. We should strengthen R & D capability and solve the problem of insufficient function through raw materials and style design.