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2011 China Internet Conference Series (26)

2011/8/26 13:15:00 46

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Innovation creates value -- "boiling point forum" focuses on the development of new media

August 25, 2011, boiling point -

network

The media and Internet advertising summit was held at the Beijing International Conference Center.

The theme of this forum is "creating value and creating new changes in the new media".

Renowned communications technology experts Hou Ziqiang, Guangming general manager Yang Gu, vice president of Phoenix New Media Jin Ling, Yi media CEO Yan Fang Jun, Ge Chengzhi, senior director of Qi Yi operation center, Liu Gang, vice president of music network, Liu Gang and many other well-known entrepreneurs in online advertising and Internet media attended this Forum.

Recently, video websites are on the market. New media and Internet advertising are also developing rapidly.

As one of the key forums of the 2011 China Internet Conference, the boiling point, the Internet media and Internet advertising summit, is designed for the Internet.

media

And comb out the current situation of digital marketing platform, and promote new profit pattern and new development direction.

Sun Yongji, Assistant Secretary General of the China Internet association, chaired the forum. Many participants attended the Forum on the theme of "creating value and changing the new media".

At the end of the forum, the open link is aimed at "SoloMo wave" media.

Marketing

The theme of the discussion of opportunity & challenge, Yi media CEO Yan Fang, vice president Liu Gang of music network, Zhang Wei, vice president of Guangming network, Yang Gu of Guangming network, Xie Peng, co founder and vice president of PIC, Xie Peng, and head of Taobao marketing department, Xu Jiading, under the auspices of the co chairman and chief operating officer Nguyen Jing Wen of Ai Rui Consulting Group, and sharing the ways to deal with the market test, meet the needs of the users and explore the suitable profit model under the condition that the new market pattern has not yet formed.

The strong vitality of the new media is reflected in the differentiation of network marketing. It also reflects how the network media can seize the limited time of customers, analyze the behavior of customers, more efficient digital media strategies, and focus on customers and create value for customers.

The boiling point, the network media and Internet advertising summit, has brought broader imagination to the industry. China's Internet media and Internet advertising will enter a more challenging and opportunity era.