Japan's main department store chain, Edison San Yue Holdings Limited recently announced that it will start offering small discount stores at the railway station next spring, selling all kinds of items, such as cosmetics and fashion accessories.

In recent years, many companies have been working hard to maximize the use of dull traffic, including railway stations.

The company plans to open a boutique discount shop at several railway stations in Tokyo in the spring of 2012, and will open more than 20 railway stations in Japan in the next 5 years, according to the company. No, not yet. Department store Chain stores offer small complex stores at railway stations, but many businesses have adopted similar strategies to find business opportunities.

The East Japan Rail Corp has been actively opening stores in its stations, mainly terminal stations, to develop the retail industry. These stores provide fashion items, cooked food, snacks and other things.

The department store said that the thriving railway station shops benefited from their convenient location and reduced the number of consumers to department stores.

In order to enter the station shopping game, Ethan Dan San Yue Department store said it decided to launch all kinds of products, because these items were the most powerful sales in their main discount stores, and the company has begun to develop the relationship network with these products suppliers.

To keep costs low, these products Discount Store The floor area will not exceed 300 square meters, more than the average. Convenience Store A little larger. The company's executives say that the small scale operation of the boutique will make it easier to change the inventory according to the needs of customers.

The sales volume of department stores has dropped sharply, and many operators are looking for new business models to resist such a decline.

Analysts have said that some department stores in big cities have tried to increase the area to attract more consumers, but this strategy has not been able to produce higher profits.