Japanese Apparel Makers Expect Sales Of Thermal Underwear To Increase
The lack of heating due to the shortage of electricity in Japan will replace the use of air conditioners to become a new consumer market selling point.
Chain store
UNIQLO expects to sell one hundred million Heattech thermal underwear this winter.
UNIQLO's parent company Xun and Dongli Industrial Co., Ltd. jointly held a new joint conference on Heatteach products in August 25th.
Since 2003, about two hundred million pieces of Heatteach underwear have been developed jointly by xunxiao and Dongli.
The new winter Heattech underwear was officially released at the end of 7 this year.
Underwear
Sales will increase by 20% over the same period last year.
Xun Xiao said that the moisture retention of the new lady's underwear was greatly improved, and that it was 10% lighter than the old one, while the new men's underwear had a better odor elimination function.
The Japanese clothing market has become extremely sensitive to innovation.
Although there is a huge audience in the mainland, Xun realizes that once the company fails to launch its series every season,
clothing
Consumers will soon lose interest in their products with the introduction of distinctive products.
The company's partners, Dongli, which has shown a very high professional level in the development of chemical materials, are regarded as the key to maintaining this success.
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