With the change of consumption concept, the consumption of men's underwear has begun to move from randomness. Branding More consumers will change their habit of buying cheap underwear in supermarkets, but enter professional men's underwear stores to consume underwear products. Besides, men's underwear industry is not. Peak season And the market space is bigger.

　　 Men's underwear consumption survey is only 8%, very satisfied.

According to the survey, only 40% of the male consumers are satisfied with underwear. Only 8.4% of them are very satisfied. 49% of the consumers have a general attitude towards buying men's underwear. This group of people is expecting a brand of personality and fashion. Among the factors that are not satisfied with men's underwear, the limited choice of styles is the main factor of dissatisfaction. Secondly, the price of foreign brands is high, and the third place is that the color of products is not up to date. Trend 。

　　 Who will buy men's underwear?

According to a survey, the proportion of underwear bought by women at age 26-29 is 30.4%, mainly by lovers or spouses. The age of 30-45 is the peak period of men's business, and the proportion of underwear purchased by women has increased to 60.26%. In all stages of men, underwear was purchased by women in these two stages of male consumers. trend Obvious. Therefore, how to guide men's friends to buy underwear for the first time is also a necessary service skill for men's underwear shop.

　　 Do men often buy underwear?

In the frequency of men's underwear purchase, the frequency of consumers buying underwear is mainly concentrated in three week / month, once a month, a week / time. With the convenience of the Internet, Chinese men pay more and more attention to underwear consumption, and the speed of underwear replacement is rising rapidly, and they have begun to wear different underwear on different occasions. Among them, the fashionable style, the material quality and the reasonable price are the main factors for consumers to choose men's underwear.

At present, the prices of men's underwear and skin care products are quite different in China. Most domestic manufacturers are low in price but poor in quality, while the eighty or ninety lowest price of foreign products is hundreds of thousands. The potential of men's fashion underwear market will be infinitely enlarged and huge market opportunities will be created on the basis of the huge group of men. Therefore, businesses should innovate independently and create our own fashion brands so that we can seize the market. Market opportunity And seek further development.