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Before The Beginning Of The United States, Fashion Dealers Disguised Prices.

2011/8/29 17:14:00 45

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American schools are about to start.

Selling season

Businesses are doing everything they can to disguise the fact that clothing prices are rising this autumn: save cloth and call it a new fashion, add cheap sewing decoration, and claim that the product has been redesigned.

in order to

offset

The cost of raw materials and labor has risen, and commodity zero this autumn.

price

The average increase is 10%.

However, businessmen are worried that the struggling customers are unhappy with the price increase because of the economic downturn, so they will try their best to prevent consumers from perceiving the price increase.

Concealing price increases is a long-standing practice in the retail industry, such as raising the price to more than the actual needs, and then hanging out the price tag.

However, over the past 20 years, production and labor costs, which generally remain stable, are expected to rise by 10% to 20% in the second half of this year, prompting retailers to come up with new responses.

strategy

。

Stores have already raised the prices of specific products to pass on the extra cost to customers.

In the face of higher production costs, more commodities are facing rising prices.

However, businessmen are worried about scaring customers away, so they start working on the style, quality and price of products.

Some manufacturers add stitches, false buttons and fancy ornaments to clothing.

These patterns may increase the manufacturing cost by a few cents to a dollar, and the selling price may increase by more than 10 yuan.

Abercrombie&Fitch, which sells teenage apparel, claims that its "redesigned" jeans are more flexible and flexible, priced mostly between 78 and 88 dollars, about 10 more than last year.

But after checking these jeans, experts think they are thin and cheap.

SAI of consumer behavior

Marketing

BillMelnick, the head of corporate strategy, said that most consumers may not be aware of strategies to hide prices. But now customers are very pragmatic. If they think the price is too high, they will not pay.