Aditya Birla Group of Italy launched its next generation of anti Italy in Italy. Pilling fiber Pilbloc. Promotion activities were held in Italy in July 6, 2011. Florence The international yarn exhibition Pitti Filati is also being held. This is the world's largest trade in yarn and textile trade. More than 50 selected guests from Europe and other parts of the world attended the event. A full range of garments and products produced by Pibloc anti pilling fiber is exhibited in this event.

The Pilbloc fiber of the Bella group uses special technology to develop fibers that prevent repeated use of pilling. Pilbloc fiber For clothing, it can slow down clothing aging. The design of these fibers is to keep clothing in its life cycle sustainable anti pilling. The products produced by Pilbloc fiber have been tested by several international certification bodies. The pilling property of Pilbloc fiber in the ICI pilling box is 4-4.5. These fibers produce skin. silk A soft touch. Because the anti pilling property can not be obtained by chemical method, Pilbloc is clothing Anti pilling is guaranteed in the life cycle.