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Qingdao Strives To Win The "Benchmarking" In The Domestic Exhibition Industry

2011/9/6 9:17:00 29

Qingdao Domestic Exhibition Industry "Benchmarking"

In recent years, the exhibition scale of the second tier exhibition cities in China has generally increased, the industrial structure has been further optimized, the hard environment of facilities and the soft environment of service have also been improved.

It can be predicted that the future convention and exhibition economy will be more closely integrated into the national regional development strategy, and the competition among cities will become more intense.

This year is the beginning of the "12th Five-Year" period. The exhibition industry in Qingdao has reached a new starting point.

For our city, fierce competition means a new pattern of reshuffle, and also a new development opportunity.

We must correctly grasp the development and change of the situation at home and abroad, set up a global vision, aim at international standards, actively integrate into the national development strategy, participate in the development of regional co opetition, accelerate the formation of unique local advantages and core competitiveness of Qingdao, and strive to create a new situation for the leaping development of our convention and exhibition economy.

First of all, adhere to the scientific development orientation, and strive to enhance the development potential of MICE industry.

One is to strengthen Qingdao's Convention and exhibition.

Brand promotion

，依據(jù)青島會(huì)展業(yè)“十二五”整體規(guī)劃，明確目標(biāo)任務(wù)、理清路徑步驟，用足用好內(nèi)外資源、奮力解決瓶頸制約，進(jìn)一步夯實(shí)青島會(huì)展的競(jìng)爭(zhēng)優(yōu)勢(shì)，在激烈的國(guó)內(nèi)競(jìng)爭(zhēng)中實(shí)現(xiàn)異軍突起；二是要緊密對(duì)接國(guó)家、省、市公開發(fā)布的“十二五”時(shí)期產(chǎn)業(yè)規(guī)劃，堅(jiān)持統(tǒng)籌協(xié)調(diào)、錯(cuò)位發(fā)展的思路，做好重要產(chǎn)業(yè)、戰(zhàn)略性新興產(chǎn)業(yè)等有關(guān)會(huì)展項(xiàng)目的引進(jìn)銜接，不斷提升和豐富青島的會(huì)展市場(chǎng)；三是逐步健全完善會(huì)展扶持政策體系，各區(qū)市應(yīng)根據(jù)各自轄區(qū)經(jīng)濟(jì)發(fā)展特征、會(huì)展資源的分布等狀況，在稅收減免、財(cái)政補(bǔ)貼、服務(wù)保障等方面建立一站式服務(wù)，最大限度發(fā)揮好會(huì)展產(chǎn)業(yè)的聚焦人流、物流、財(cái)流功能作用；四是組建權(quán)威的會(huì)展行業(yè)協(xié)會(huì)、專家咨詢委員會(huì)等第三方機(jī)構(gòu)，在行業(yè)交流、信息發(fā)布、項(xiàng)目招商、評(píng)估認(rèn)證等方面積極作為，發(fā)揮好政府與企業(yè)的橋梁紐帶作用。

Second, we must adhere to the endogenous growth mode and give full play to the driving force of the exhibition industry.

First, we must focus on

Industrial development demand

，建立人才、項(xiàng)目、信息、信用等資源儲(chǔ)備庫(kù)，加強(qiáng)展館、酒店、會(huì)展企業(yè)等基礎(chǔ)性資料的收集和積累，始終把提升市場(chǎng)主體的滿意度作為產(chǎn)業(yè)發(fā)展生命線，從造就企業(yè)認(rèn)可“青島會(huì)展”的心理定勢(shì)和行為傾向角度奮力建樹“青島標(biāo)桿”；二是借鑒國(guó)際先進(jìn)經(jīng)驗(yàn)，推進(jìn)全市會(huì)展整體營(yíng)銷和聚焦推介，通過創(chuàng)新工作機(jī)制和服務(wù)方式，發(fā)揮好行業(yè)協(xié)會(huì)等民間組織作用，聘請(qǐng)一批資源豐富、具有一定市場(chǎng)開拓能力的知名人士作為青島的“會(huì)展大使”，用足、用活、用好豐富的外部資源，做細(xì)、做強(qiáng)、做實(shí)青島會(huì)展項(xiàng)目的品牌優(yōu)勢(shì)，通過抱團(tuán)式的集約發(fā)展奮力躋身國(guó)內(nèi)二線會(huì)展城市梯隊(duì)的前列；三是研究有力措施，發(fā)揮好政府扶持資金“四兩撥千金”作用，引導(dǎo)產(chǎn)業(yè)資本、商業(yè)資本、金融資本和網(wǎng)絡(luò)資本的互動(dòng)、融合與滲透，重點(diǎn)支持戰(zhàn)略新興產(chǎn)業(yè)展會(huì)、重要品牌展會(huì)推介

And key sectors such as the cultivation of top-notch talents in the industry, accelerate the formation of a strong impetus to promote the leaping development of MICE economy.

Third, adhere to both internal and external thinking, and strive to seize the high-end exhibition industry.

One is face to face

International and domestic

The two market is to promote the construction of exhibition function carrier.

以青島國(guó)際會(huì)展中心和青島嶺海國(guó)際博覽中心為核心，加快形成一批功能各異、優(yōu)勢(shì)互補(bǔ)、配置完善的會(huì)展設(shè)施聚集區(qū)；二是搶抓山東半島藍(lán)色經(jīng)濟(jì)區(qū)發(fā)展規(guī)劃上升國(guó)家戰(zhàn)略重大機(jī)遇，充分發(fā)揮青島在全省會(huì)展龍頭城市的引領(lǐng)作用，加強(qiáng)與周邊區(qū)域城市之間的特色銜接、互補(bǔ)合作，搶占海洋經(jīng)濟(jì)范疇展會(huì)制高點(diǎn)，在我市已有海洋節(jié)、藍(lán)色經(jīng)濟(jì)高峰論壇等品牌展會(huì)基礎(chǔ)上，整合資源、統(tǒng)籌協(xié)調(diào)，構(gòu)筑更高層次的招商引智和經(jīng)貿(mào)交流合作平臺(tái)，全力打造形成助推藍(lán)色經(jīng)濟(jì)發(fā)展和會(huì)展經(jīng)濟(jì)繁榮的戰(zhàn)略新引擎；三是借助青島作為中國(guó)會(huì)展經(jīng)濟(jì)研究會(huì)常務(wù)理事單位的平臺(tái)作用，在已與11個(gè)城市簽訂會(huì)展區(qū)域合作框架協(xié)議基礎(chǔ)上，加大與同類會(huì)展城市的務(wù)實(shí)合作與交流，取人之長(zhǎng)、補(bǔ)己之短，在全國(guó)會(huì)展業(yè)界強(qiáng)化“青島印象”；四是借鑒一線城市成熟的招展組展體制，結(jié)合青島

The status quo of exhibition enterprises is mainly supported and nurtured, forming a group of exhibition core brands that are familiar with international practice, meeting the exhibition market and meeting the international standard. We strive to improve the level of internationalization, specialization and branding of the exhibition industry, and accelerate the formation of a new pattern of convention and exhibition development, which is fully integrated with the international market, with reasonable allocation of resources, excellent comprehensive services and orderly market competition.