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The Secret Of Brand Success: Acquiring Consumer Preferences

2011/9/6 14:16:00 40

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If a brand wants to succeed in the entire Chinese battlefield, it must win along two main lines: first, whether Chinese consumers prefer local brands or prefer foreign countries?

brand

Two, what is the preference for the real brand under the premise of such a comparative choice?

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The brands that succeed in China must win these two main lines.

Under normal circumstances, for the respondents,

scale

There is not much difference between the actual rankings made by size, because most rankings are ranked on a large scale.

Here, all respondents only need to pick one (or multiple) brands to rank, and they naturally choose the brands that they like and are familiar with, thus forming a common higher ranking list.

Therefore, the battlefield is a brand in the Chinese consumer preferences.

In essence, the realization of this problem is not enough to push the brand forward.

In the process of future brand development, game changers will surely make stronger, unique, and strongly differentiated market positioning.

For foreign brands, it is not surprising that Apple has become an obvious winner in smart phones and notebook computers.

First of all, Apple logo is simple and quick, innovative and simple, so that all Chinese consumers can easily associate it.

Secondly, the logo is vivid and attractive with emotional value, which can better satisfy the needs of those who do not care much about technology, because they emphasize the cool elements of the product while they only hope that the product is easy to operate.

It is not surprising that SONY has a strong position.

The brand's influence on global consumers is still deep-rooted. In addition to its recent challenges from innovation, design and new technology, it still attracts a large number of fans worldwide.

Japan, as its country of origin, also provides a strong guarantee for quality and credibility.

For China's local brands, the success of Lenovo is mainly due to the brand's growth and development in the world and its active promotion in China.

It occupies a strong position in Chinese consumer groups.

However, Lenovo is facing challenges from smart phone brands such as Meizu and cool. This shows that new players are rising in the Chinese mobile phone market. They have high aspirations and created their own brand status.

From the perspective of brand preference, the development of LED TV is relatively small. Therefore, LED TV still has many opportunities for developing brands that want to better locate themselves and create more powerful and differentiated brand assets.

Looking ahead, executives of Chinese enterprises aimed at creating world-class brands must

Look far ahead from a high plane

Set up ambitious ambitions, focus on innovation, design and sales. At the same time, if you want to become a truly global leader, you have to pay attention to the emotional factors of brand equity.

China's rising brands still have great room for development, and for Chinese executives, it is time to raise brand building to the most important task of the enterprise.