In September 5, 2011, Snooker The Shanghai masters were officially launched, and snooker from all over the world gathered in Shanghai to bring a snooker to the fans. feast 。 It is worth noting that the famous sports brand of China is famous for birds and birds. Logo Hanging on the front of your masters. It is understood that in addition to the "Shanghai" masters, there is no sponsorship of the Chinese sports brand. The Shanghai is the first Chinese sports brand to enter the masters competition.

Snooker as an indoor sport, although there are many fans in the world, but compared to the big ball sports are still minority sports. With the brand concept of "sports happiness", the great bird bird is trying to get more people to understand snooker and snooker through sponsorship, while promoting the brand concept of "noble bird", as well as promoting the snow sports. original intention 。

In fact, it was not the first time that the novice bird sponsored snooker competition. In 2010, the Shanghai masters and the 2011 Beijing open competitions were sponsored by the noble birds, and were widely praised by the industry and the community. It should be pointed out that you can repeatedly break through in the competition of many sponsoring brands. It also shows that the birds have developed rapidly in recent years and become popular sports brands.

The relevant person in charge of the birds and birds, told reporters that the rapid development of the birds in recent years is inseparable from the support of the consumers. The reason why we want to sponsor the snooker Shanghai masters is to bring "sports happiness" to the snooker fans on the one hand, and more importantly, to let more people understand Snow. At the same time, let more people understand the essence of "sports happiness" and enjoy happiness in the process of appreciating the game.