Starting from the road market, the Cheap Road clothing market, which is mainly "bricks and mortar", is seeking "the past".

The Cheap Road clothing market, which originated from booth management, has always been a low end for people. It is a good place for the public to clean up the bargains.

In 2001, the new seven Pu clothing mall opened as the first property rights shopping centre on seven Pu Road, leading Cheap Road's operators to turn from the stall to the mall.

"When we first came in, there was no independent brand in the shopping mall.

Shanghai new seven Pu clothing mall deputy executive Wang Wei Guo said.

But the fierce market competition has made some of the poor two or three tier agents have been eliminated, and the advantages of their own brands have gradually emerged.

After 10 years of business adjustment, the market has already formed the coexistence of high-end clothing and low-end clothing.

"Now there are 84 independent brands in the market, and more than 100 brands are applying for approval. It is estimated that the proportion of independent brands in the market will reach 20% by the end of next year."

The development of independent brands by merchants can save the cost of intermediate links of agent brands, and the profit is higher, and the bargaining space of wholesale and retail is bigger.

At the same time, the phenomenon of fake and shoddy and "near brand" in the past market has also been significantly reduced.

Zhabei District Commerce Commission said that the Cheap Road market is now in the process of upgrading and pformation. As the leader of the more than 10 markets, the new seven Pu and prospering industries have already taken the lead in making the format adjustment.

The future market of Cheap Road is no longer a single one.