Home >

Take The Strategy Of "Two Wings Flying Together" &Nbsp, Helping Jinjiang Shoe Industry Succeed In Pformation.

2011/9/14 15:59:00 45

??? 日本語 Fran?ais English 中文

Shoe Industry Jinjiang Brand

On September 14th, according to the latest news, chairman Wu Bangguo made a special trip to the day before yesterday.

Jinjiang

Private enterprise investigation and investigation.

Shoe enterprises

Anta's sports science laboratory.

The release of this news once again focused on the shoe industry's in-depth thinking of Jinjiang brand development.

As we all know, Jinjiang is the most influential shoe capital in China. It is entrenched in Chen Dai and Yang Dai.

Especially with the sustained development of brand economy in recent years, the development of Jinjiang shoe industry is stepping into a new orbit of scientific and technological pformation. At the same time, it also promotes the efficient implementation of the strategy of "two wings flying together" in brand operation and capital operation.

Needless to say, shoes Jinjiang is the cream of the shoe industry.

The footwear industry has prominent advantages of scale, brand agglomeration effect, mature marketing channels, and deep cultural shoes, which undoubtedly become a strong foundation for boosting the pformation of the footwear industry in Jinjiang. The spirit of Southern Fujian, which is "love to fight and win", has continued to create a strong whirlwind of brand creation throughout the country.

It is reported that Jinjiang now has more than 100 well-known brands, including Anta, 31st, XTEP, Hongxing Erke, and so on, and its development tentacles are gradually penetrated into the two or three line brand area.

Based on this, the brand research and Management Center personnel told me that the innovation and brand building power of Jinjiang shoe enterprises has quietly integrated into a new round of brand creation planning.

It is true that the momentum of development of Jinjiang shoe enterprises is strong, and the path of innovation and pformation is just around the corner.

When it comes to sports brand, we always think of Lining. This is a brand with a certain national connotation and is in China.

market

The upper plate is incalculable in terms of consumer influence.

However, Jinjiang brand Anta is also a rising star, and its growth trend is also a striking key point.

These two domestic sports giants continue to meet the market share of Nike and other international brands, and resolutely enter the major sales terminals of the Chinese sports market.

At this point, we can see with pleasure that the product positioning of Jinjiang sports brand is aimed at China's vast Pyramid terminal market.

The mainstream market positioning based on the operation of its own brand is undoubtedly the market trend of large-scale shoe enterprises, such as 360 degrees, XTEP, and so on.

However, for a large number of small shoe brands with two or three lines of development, more market opportunities are needed to run in order to trigger new brand changes.

In this regard, the Jinjiang municipal government has been pleased to take stock of good brand assets and issued corresponding policies to give some support.

Of course, at the same time, we urgently need to create more brand myths in China's Jinjiang footwear industry, and to a greater extent, push forward the pformation of Jinjiang's "technology creation" to a new level.

Twenty-first Century is a time of technological innovation, and scientific and technological innovation has given Jinjiang brand new connotation.

What can not be overlooked is that at present, many shoe enterprises in Jinjiang are generally beset by problems such as shortage of land, insufficient employment, inadequate investment in product development and so on.

On the basic level, in addition to strengthening cooperation between government and enterprises, technological innovation is undoubtedly the most effective way for Jinjiang shoe industry to develop at a higher level.

In particular, coupled with the fresh marketing of the current Internet forum, micro-blog, online games and other shoe enterprises, it is understandable and subjective, once again expanding the development of Jinjiang footwear enterprises to maximize brand optimization.

Indeed, we believe that Jinjiang's shoe industry will become stronger and stronger in the next few years, and it will also adjust the brand new "Jinjiang flavor" to further promote the pformation and upgrading of Jinjiang's footwear industry.