In September 15, 2011, fashion The national finals of the 2011 MH COOL GUY organized by the group "men's health Men 's Health" have come to a close in Beijing. On the day of the activity, the crowd was boiling, from Beijing, Hong Kong, Taiwan, Korea and so on. artist All came to rally for activities. The Asian dance king Liu Chengjun, Huayi music's Chinese new generation day Shang Wenjie, Taiwan popular love song, little prince Z-Chen and so on brought the wonderful performance to the competition on the day of the event. Finally, the COOL GUY third champion will be on the cover of the 10 monthly magazine of men's health Men s Health, becoming the new cover star of the event. This campaign has lasted for six months, and has been launched nationwide since May. The men's health Men 's Health magazine has launched a full range of publicity and recruitment activities through websites, micro-blog, national high-end fitness clubs and outdoor media. We hope to find healthy sports men who live around us, love challenges and be optimistic. This year's competition is more exaggerated than last year's scale, and the quality of the players is even better. 6-7 months passed the Beijing and Shanghai, Guangzhou, Xiamen, Sanya and Chengdu six major matches of the sea trials and semi-finals, and finally selected the most popular 18 strong players. They come from different areas and have different professional backgrounds and working experiences. Among them are the management group of transnational hotel group, the founder of fashion dress brand, the manager of Human Resources Inc, and the mixed Chinese and Korean college students trained in Korean professional performing arts school. The competition eventually recruited excellent male readers from all walks of life. They shared the same characteristics: optimistic, positive, healthy and fashionable. In the first half of the national finals, athletes from various divisions gathered in Beijing and passed the COOL GUY pre competition training camp. modelling Physical training, speech and manners have been strictly trained in all aspects of stage performance. In September 15th, all the passion was ignited and became the summit of the final championship night. MH COOL GUY is launched by Men s Health, the largest circulation magazine in the world, and has been successfully held in Korea, UK, Australia and Spain. It is Men s Health's brand promotion activities all over the world.

Since the successful introduction of COOL GUY in China in 2009, the Chinese version has created a brilliant second selection campaign in 2010. The birth of the new MH COOL GUY in 2011 marks the unprecedented richness of COOL GUY: brave challenges, bold adventures, cheerful expressions, positive, optimistic, dynamic and successful new generation of life adventurers and dream action schools.