In the past, consumers once told reporters: "people who like ZARA generally do not like H&M, and vice versa."

In fact, there are so many similarities between ZARA and H&M that both of them go on parity.

ZARA fans said:

Clothing quality: ZARA high, H&M low

ZARA is divided into BASIC and general brands. There are mature clothes for 30-40 year old mothers.

And H&M's women's clothes are almost suitable for young people's style.

Men's T-shirt is the most common, rarely seen textured trousers, and H&M's.

Store environment: H&M extrusion, ZARA width

Maybe it's because there are too many people. H&M's shop is crowded and it's more difficult to walk through clothes.

ZARA is more regular. The clothes are hung on the wall, and some of them are placed in the middle of the shop.

Small details: ZARA good, H&M bad.

ZARA's shopping bag is soft paper, and it has size, simple dark blue and ZARA Logo.

The big scarlet letter of the H&M bag appears to be particularly eye-catching. At the same time, the paper of the packaging bag is thin, easy to wear, and easy to be saturated with water.

ZARA's shopping guide for men and women is dark colored and formal, with texture, while H&M's shopping guide wears T-shirts, which is more casual.

H&M fans said:

Price: H&M low, ZARA high.

H&M's clothing is basically within 99-300 yuan, rarely seen more than 300 yuan of clothing, men's clothing is the same, more than 1000 yuan of things only suits, and the year-round discount for many consumers.

The price of ZARA casual Wind dress is almost the same as that of H&M, which is between 99-200 yuan, but the price of BASIC clothing is above 500 yuan, and the coat has almost no bottom 800 yuan.

Men's shirts are more affordable. Most of them are over 300 yuan, and the coat is more expensive, which is more than 1000 yuan.

Style: H&M is suitable for young people, ZARA is suitable for the crowd.

The style of H&M is fresher, and its design is more daring and updated. Its quality is cheap and natural.

The style of ZARA is more mature, while the material and workmanship of ZARA are better, but it is much weaker than the price of H&M.

Advertisement: H&M strong, ZARA weak

H&M marketing has done a good job. Its advertising blockbuster has been launched more frequently, and its endorser is also big enough. Kate Moss and Madonna have been spokesmen of H&M. H&M has not only made great efforts in advertising, but also made a propaganda event a news event, which has aroused the enthusiastic pursuit of news media and consumers, and has made it fast becoming famous. The strong advertising effect may be an important reason for queuing up.

ZARA has not invested a lot of money in advertising. They may think that their clothes are already well known to the public and full of confidence.

Some people may discard the two brands of ZARA and H&M at the same time, but it is undeniable that they have already formed a trend in China, and the more powerful they are, the trend is that men and women still stubbornly express their preferences for these two exotic brands: "the design of clothes is very popular with international standards, and the price is cheap".

Obviously, fashionable, cheap or international brand, who is not interested?

ZARA and H&M, though very similar, are different. Keen consumers can always find out the reasons for their likes.