It is reported that in order to promote the internationalization process of China's leather industry brand, the English version of the "leather logo" has been officially opened. The sign is used by enterprises with "leather logo" for export, so as to increase the credibility of China's leather products in the international market ? ???? Li Yuzhong, Deputy Secretary General of China Leather Association, said that the products with "genuine leather mark" will make three promises to consumers, namely, the products are natural top leather, and fur is a high-quality medium and high-grade product; The product has a good after-sales service system ???? Li Yuzhong said that the use of the English sign of "genuine leather mark" will help promote Chinese enterprises to improve their international competitiveness, guide enterprises to attach importance to independent intellectual property rights and create a new image of Chinese brands. It is also one of the means to effectively cope with international trade friction and optimize the export structure, which will promote the process of leather industry striving for world famous brands