Two years from the opening of the twelve games, people in Liaoning have already felt the strong atmosphere of the National Games. At 19 in the evening of September 20th, XTEP The launching ceremony of the Twelfth National Games and the cultural evening were unveiled at the gymnasium of Hunnan sports training base in Liaoning.

This evening show is rich in style, wonderful and continuous, and climax, presenting a wonderful Feast for the audience. Among them, the extreme athlete's smart posture won the audience's applause. The spokesman for XTEP, Han Geng, sang as a mysterious guest, and exploded the enthusiasm of fans on the scene.

It is learnt that the twelfth People's Republic of China games will be held in Liaoning in September 2013. This will be the national comprehensive sports event with the highest specification, the largest scale, the most influential and the largest number of participants in Liaoning. XTEP, the first brand of the domestic fashion movement, participated in the event as the sole partner of the sports industry in the Twelfth National Games.

According to the staff, from the ten sports meeting, XTEP provided equipment and clothing for the entire official organizing committee, and received the exclusive sponsorship power of the Jiangsu provincial sports delegation, the PLA sports delegation and the Fujian sports delegation. This is the first time that Chinese sports brands sponsor large scale comprehensive sports games in China, thus breaking the international sports brand monopoly of high-end sports resources. It is also a good start for XTEP to focus on pure entertainment marketing to sports and entertainment marketing. The excellent exhibition of the ten sports meet, let XTEP stand out from many sports brands in China and rise to domestic sporting goods. brand The top three positions. In 2009, XTEP continued to be a partner of the Eleventh People's Republic of China games. It was armed with the entire official organizing committee. It also sponsored 8 provincial delegations including Shandong sports delegation, Hongkong Special Administrative Region sports delegation and Fujian sports delegation. XTEP advertising, which is "distinctive", can be seen everywhere in TV, outdoor and venues. The reputation and popularity of XTEP brand has been climbing steadily in China. The "X" figure has attracted more and more consumers' attention and love.

President of XTEP Ding Shui Bo He said that XTEP has always maintained high concern and support for major sports events in China. The sponsorship of the twelfth sports meet was held by XTEP and the National Games after the ten and ten games. I believe this will be a good opportunity to further enhance the brand image of XTEP. In 2013, XTEP will work together with the official organizing committee to create a wonderful event feast for all sports and healthy friends. It is also hoped that in the future national games, more friends will be able to see XTEP's enthusiasm and vitality.