Recently, "2011 best Chinese brand value list" in Dalian summer. Davos Forum Anta brand is ranked seventeenth in the list, ranking the highest in the sports industry.

It is reported that the list is set up and selected by Interbrand, the leading international comprehensive brand strategy consultant and design company. Data show that Anta brand value increased by 73% compared to 2010, reaching 9 billion 100 million yuan. Zhang Tao, vice president of Anta, said that such achievements are recognition of Anta's brand building in recent years, and also an inspiration and encouragement for Anta's brand building.

The list shows that under the background of strong economic growth in China, the brand value of Chinese excellent enterprises presents a collective upward trend. This reflects the changing trend of Chinese brands from bigger to stronger.

" brand It is the core of the enterprise's maintenance and the core power to drive the development of the enterprise. Zhang Tao said. It is understood that from the earliest start of the "Kong Linghui +CCTV5" model, and then sponsorship Volleyball League, CBA CUBA, Anta brand has been hailed as the "China League engine."