Recently, Italy luxury brand Salvatore Ferragamo Ferragamo (hereinafter referred to as Ferragamo) Guangzhou Taigu Hui store opened grandly. The reporter is very honored to take this opportunity to invite the third generation of the Ferragamo family, the director of the leather products department, Mr. James Ferragamo (James Ferragamo), an exclusive interview.

Mr. James Ferragamo, director of leather products, Ferragamo

James Ferragamo: Hello, Sohu.

Moderator: James, you have worked experience in Saks department store and Goldman Sachs. What are these experiences for your work after entering the Ferragamo group?

James Ferragamo: actually not, because at Goldman Sachs, I was engaged in financial work, and now I am in charge of the design and production of ladies leather products, so in fact, they are totally different two jobs.

Luxury goods should be loyal to the spirit of brand creation.

Host: so how do you think the business of a luxury brand should be run?

James Ferragamo: every luxury brand has its most primitive tenet, which is the spirit that the brand will always be loyal to the following.

Ferragamo is a brand in Italy. We have the best traditional manual design in the world. After eighty years of extension, we always strive to develop this traditional advantage and keep the impression of customers.

This is very important for luxury brands.

From my grandfather, from 1898 to now, to my father and mother, our whole family is committed to continuing the spirit of this brand, that is to say, the spirit of brand is very important.

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Ferragamo is famous for women's shoes.

Moderator: Mr. James thinks Ferragamo and others.

James Ferragamo: because Ferragamo is famous for women's shoes and always sticks to our traditions. Many brands are constantly introducing new products and new tricks in the name of new products.

I have always known that shoes are the strongest place in Ferragamo, so we have been committed to continuing to strengthen this advantage.

Now we have a new creative director named Maas Neave Anno, who brings more creative design to our brand.

But we are still loyal to shoes as our strongest product.

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Mr. James Ferragamo, director of leather products, erragamo

Excellent quality starts from the source.

Host: Ferragamo's feeling has always been perfect. Is ZS pursuing the same perfection?

James Ferragamo: give an example of how Ferragamo is committed to pursuing perfection.

It is well known that Ferragamo's leather products are well known all over the world, and this remarkable quality is not only made by machining technology, but from the source of products. We will search for the most perfect leather materials that are most suitable for human beings to wear in the world.

Sometimes, in order to make a pair of perfect shoes, we will screen three times to find satisfactory ones.

Compere: Ferragamo is a dream brand of many women. How to interpret Ferragamo brand from a male perspective?

James Ferragamo: Ferragamo also has male products, and is very comprehensive. From head to toe, we can imagine that men need products, so for men, Ferragamo is a brand that can perfectly solve life needs.

Fashionable and diversified to meet all the needs of women

Host: what do you think of the design features of Ferragamo women products?

James Ferragamo: Ferragamo is a fashionable brand of many dollars. Women will have various needs in different occasions of life. Ferragamo can meet their needs. Ferragamo's design is both practical and stylish, and enjoys world-renowned reputation in traditional handwork design and style.

Many women choose Ferragamo because of their high cost performance. For example, our shoes can wear for many years, and they can match many different clothes.

So women wearing Ferragamo are very smart. They know how to find a good balance in shopping.

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Keep deep friendship with world stars

Host: what is the strategy of publicity and promotion of Ferragamo in China?

James Ferragamo: Ferragamo is a very special brand. We have some different strategies.

For example, in China, we cooperate with many different stars.

As you can see today when you see us working with Miss Carina Lau, Miss Liu has actually participated in the activities of Ferragamo more than once.

In the past, Ferragamo maintained a good relationship with many world-class stars, such as Angelina Julie.

In fact, this is also my grandfather's tradition. Greta Garbo, Marilyn Monroe, Audrey and Hepburn all have deep friendship with Ferragamo.

They often say that our friendship continues with Ferragamo's most brilliant spirit.

Our headquarters is in Florence, working with different artists.

Our strategy in China has a very deep connection with headquarters.

Ferragamo advanced jewellery series is on the market

Moderator: 2011 will soon be over. What are the expectations of Ferragamo in the next 3 months?

James Ferragamo: in the next 3 months, Ferragamo's soy sauce is a number of exciting events. The first is in November 5th. Ferragamo will hold the biggest event in recent years in Beijing, a big big party! We chose Beijing as the venue of the event to represent Ferragamo's confidence and expectation in the Chinese market.

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Another important thing is that the Ferragamo advanced jewellery series is on the market.

Ferragamo's product line is very rich, covering head to toe glasses, watches, clothes, shoes and so on. Only the lack of jewelry, do not worry, by the end of this year, Ferragamo high jewelry series will meet with you.

I believe we will make a sensation in China.

Host: jewelry and Italy are listed simultaneously? Where will China be the first to show?

James Ferragamo: China will go first.

Starting from Shanghai, there are also some important cities along with Shanghai.

There is no way to tell you exactly what it is, but there are several key cities in China.

Because China is a promising market for Ferragamo, several cities will be listed first.

Host: last question, as product director, when you see a woman, what are the details you first noticed?

James Ferragamo: of course, the first thing to look at is shoes.

Moderator: I want to ask, what is the most impressive city in China?

James Ferragamo: Beijing, Shanghai, Guangzhou.