Although there are several days away from the national day, people walking on the streets or opening newspapers will find that the discount sales promotion advertisements are constantly stimulating people's attention, so that household appliances, high-end clothing, and a hair dryer and soya bean milk machine are all on sale.

At the same time, this kind of discount sale has never stopped since July this year.

What is the reason why businessmen are so crazy to promote sales? Recently, journalists visited some businesses in the city.

Mr. Zhang, who works in an urban institution, recently felt that his wallet was "hurt". Since the end of August, many shopping malls in the city have been on sale and discount, and the discount is greater than ever, and he can not help spending money every time.

Mr. Zhang told reporters that in these discounted promotional products, including some high-end brands, he spent nearly 5000 yuan in the past few weeks to buy some clothes for himself and his wife.

Although a lot of money has been spent, Mr. Zhang and his wife still feel worthwhile, because the original price of these clothes is nearly 8000 yuan when they do not discount at ordinary times, but only two of the couples are wondering when they are consuming: why is the businessman doing a lot of discounts recently?

Yesterday, reporters visited more than 10 people in several shopping malls in the city. 8 of them said that the discount sales and sales of major shopping malls and home appliance stores in recent years were very large, and the duration was longer than before.

At the same time, more than 10 people interviewed have welcomed the discount sales promotion. Meanwhile, the overwhelming majority of people believe that businessmen are frequently discounted.

Merchant:

According to the relevant information, since August, there are discount sales activities in major stores every week, and it involves all shopping malls and appliance stores in the city, so that the custom of promoting sales activities in the past holidays is history.

Yang Min, assistant general manager of China World Trade Center group, said in an interview that discount sales activities will become a convention in the future, and the discount will be quite strong since the end of August this year.

And a household appliance in the city.

Experts: healthy competition creates win-win situation

Yesterday afternoon, the head of a shopping mall said in an interview that 5 years ago, the store was cautious about discount sales, for fear that similar discounts would induce consumers' antipathy. But over the years, through continuous groping, it was found that active sales promotions can achieve a win-win situation for consumers to get tangible benefits and business sales to grow.

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Wang Qionghai, an associate professor at the school of economics and management, China Three Gorges University, said in an interview: in recent months, business promotion activities have been concentrated, mainly due to the "intensive" period from July, such as the founding of the party, the army day, the Tanabata Festival, teachers' day, the Mid Autumn Festival and the national day.

At the same time, with the development of Yichang City, business competition is becoming more and more intense. For example, Wanda Plaza, thousand department stores and ocean department stores have entered Yichang in the past 2 years, so that people can have more choices when shopping. If businesses want to attract consumers to choose to shop at home, then the discount sale of "real knife real gun" is a sharp weapon.

Such a healthy competition creates a win win situation for consumers to get tangible benefits, business sales to grow and Yichang business to flourish.