A good one. brand The value of cohesion is not only the enrichment of China's economic process, but also the standard of Chinese culture. Under the global competition pattern, brand has become the symbol of the strength and core competitiveness of enterprises and even the country.

With the pace of reform and opening up, Bosideng has witnessed the brilliant development of China's textile and garment industry, and witnessed the strong rise of Chinese brands. Over the past 30 years, Bosideng has continuously established its brand image, enriched its brand connotation, molded its brand culture, and created a miracle for private enterprises to implement the famous brand strategy: it now has 1 famous Chinese world famous products (Bosideng down garment) and 5 well-known trademarks in China (Bosideng, Xue Zhong Fei, Kang Bo, Bing Jie and Hongyu), and 2 national exports. Exemption from inspection Commodities (Bosideng down coat and snow flying feather down suit) have become one of the best brands in the Chinese enterprises' practice category driving mode.

From the Jiuzhai heaven holy water, quietly fell in the quiet valley, turned into a dancing spirit of the water, like dreams, the models are wearing Bosideng 2011/2012 new down jacket. In August 21st, "Tian Lijing Lijing" dream Jiuzhai "Bosideng 2011 New Product conference" was staged in Jiuzhaigou, Sichuan, showing 3 series of Bosideng 90 fashion down garments. This is another outdoor large-scale real conference launched by "dream haunting pure land fashion Lijiang" and "feather clothing Nei song charm Zhangjiajie". The first time the advanced "naked eye 3D" technology was used to launch a wonderful 3D fashion blockbuster, which shook the Chinese fashion industry.

In Gao Dekang's view, the competition of Chinese clothing brands has entered a new era of "sensory brand" and "sensory marketing". Only by creating a brand image and feeling experience that is uniquely attractive and acceptable to consumers, can they stand out in the global competition of clothing brands.