In this small and medium-sized enterprise Difficulty in financing Against the general background of, news about Wenzhou shoe enterprises' bankruptcy, emigration, declining profits, and encountering difficulties often appear in the media, giving the impression that Wenzhou, as the "shoe capital of China", is declining step by step. So does Wenzhou shoemaking industry still have the vitality to fight against challenges? How can Wenzhou footwear industry create a new value chain pattern?

Xie Rongfang, executive chairman of Wenzhou Shoe and Leather Industry Association, said that Wenzhou shoe industry is currently in the stage of reshuffle, and there will be a polarization phenomenon of "the stronger, the weaker".

Pan Jianzhong, General Manager of Juyi Group Co., Ltd., said in an exclusive interview with reporters that in the next 20 to 30 years, Wenzhou footwear industry will still be a leading region in China. This judgment is based on the strong agglomeration scale advantage of Wenzhou footwear industry, which is incomparable in other regions in the short term.

In June this year, the Implementation Plan for the Transformation and Upgrading of Wenzhou Shoe Industry Cluster, which was commissioned by the municipal government, said that the high added value of the shoemaking industry was concentrated in style design, sales channels, brand marketing and other links. Wenzhou shoe enterprises will transform to the direction of R&D and brand, and some small enterprises that cannot transform will be included in the cluster development mode of "leading+supporting" if they want to survive in the footwear industry. The government will strive to guide the relocation of shoe enterprises to form enterprise headquarters research and development The value chain pattern of sales in Wenzhou and production base outside the city.

The consensus reached by Wenzhou footwear industry in the plan is that Wenzhou footwear industry has a first mover advantage over other parts of the country in terms of industrial scale, advantageous enterprises, R&D innovation, service platform, brand building, management development, and regional characteristics. From this perspective, the formation of a "value chain pattern of enterprise headquarters, R&D and sales in Wenzhou, and production bases outside the city" is also based on the reality of positioning.

In terms of financing, Wenzhou footwear enterprises will also continue to accelerate the pace of diversification, such as Aokang , Kangnai, Dongyi, Red Dragonfly and other enterprises ranking top in strength have increased their strength to fight for the listing of enterprises this year, and resolve the long-term capital needs of enterprises through direct financing.